Build Your Own Brand podcast

It used to be that higher levels of education, certifications or other career credentials, were the key to higher roles and higher compensation.

I believe those days are disappearing and that career credentials no longer matter as much. If true, what does make a difference?

Simple. Demonstrating your expertise. Specifically, demonstrating it online, which is the topic of this episode.

Build your own brand, Personal Brand, Digital Brand, Personal Branding, Career, CareerKred, Self-awareness

Do you attend conferences? If not you should. In this episode, I discuss 3 reasons why attending conferences can help you build your brand.

With the DICE framework, conferences fall in the Engage step.

They are just a great way to force yourself to get out there and push the boundaries of your comfort zone so you can grow both personally and professionally.

Build your own brand, Personal Brand, Digital Brand, Personal Branding, Career, CareerKred, Self-awareness

Think of a product manager, project manager, or recruiter? Do you have someone in mind?

Chances are the person you thought about is either someone you know personally or maybe they might be someone who seems to get all of the opportunities.

Today, we'll discuss how you can use your brand to drive opportunities and compensation your way by becoming an expert in your field.

Build your own brand, Personal Brand, Digital Brand, Personal Branding, Career, CareerKred, Self-awareness

If you’ve taken any of the assessments we've discussed in the previous episodes then you are now very close to discovering what makes YOU, YOU.

However, once you've defined your brand, or at the very least become more self-aware, what comes next?

In this episode, I’m going to walk you through how to use what you've discovered to create a personal brand statement.

Build your own brand, Personal Brand, Digital Brand, Personal Branding, Career, CareerKred, Self-awareness

Today, I’ll be covering the Stand Out assessment by Marcus Buckingham.

We’ve all experienced days when we reach the end of the day and we’ve said out loud, “Wow. Today flew by”. Odds are on those days, you were working in your strengths. Those are the days when you StandOut. Wouldn’t it be nice if those days happened more often?

It can if you understand what makes you StandOut.

Build your own brand, Personal Brand, Digital Brand, Personal Branding, Career, CareerKred, Self-awareness

In this episode, we're taking another deep dive look into how you can become more self-aware. Today's topic is the Fascination Advantage® assessment.

The Fascination Advantage® assessment gives you insights on how the world sees you. Are you ready to discover how you fascinate?

Build your own brand, Personal Brand, Digital Brand, Personal Branding, Career, CareerKred, Self-awareness

Over the next four episodes, we’ll be discussing a new assessment to help you become more self-aware. 

If you feel stuck in your career, your job or you’re not sure what you want to do when you grow up, it's more than likely because you've never taken the time to define your brand.

Today I'll cover one of the most talked about self-assessments out there, StrengthsFinder2.0.

Build your own brand, Personal Brand, Digital Brand, Personal Branding, Career, CareerKred, Self-awareness

Self-awareness is critical to building your brand. Without it you will not be able to fully build your brand.

Self-awareness is what the Define step in the DICE process is all about. You cannot Define what you want to be known for, without becoming self-aware.

Assessments are a great way to raise your level of self-awareness.

Build your own brand, Personal Brand, Digital Brand, Personal Branding, Career, CareerKred, Self-awareness

What if the social resume is just the beginning? What if a technology like Blockchain, was used to categorize our career accomplishments? Accomplishments in our career would be stored in the Blockchain and be individually verifiable.

Next, assign points to your career accolades. Add those points up and you get an employability score. This idea is not as far-fetched as you may think.

Build your own brand, Personal Brand, Digital Brand, Personal Branding, Career, CareerKred, Self-awareness

What if the social resume is just the beginning? What if a technology like Blockchain, was used to categorize our career accomplishments? Accomplishments in our career would be stored in the Blockchain and be individually verifiable.

Next, assign points to your career accolades. Add those points up and you get an employability score. This idea is not as far-fetched as you may think.

Build your own brand, Personal Brand, Digital Brand, Personal Branding, Career, CareerKred, Self-awareness