Building your Personal Brand is as easy as rolling the DICE. Today's show is the audio file from my presentation at WordCamp Dayton this past weekend. If you've never been to a WordCamp I highly recommend you go. WordCamps are a great place for you to network, hone your public speaking skills and, of course, learn about WordPress. Today's podcast is a great example of how you can repurpose the content you create. I talk about this during the presentation. Other topics covered

WordCamps are a great place for you to network, hone your public speaking skills and, of course, learn about WordPress. Today's podcast is a great example of how you can repurpose the content you create. I talk about this during the presentation. Other topics covered

Other topics covered include - Personal brand vs. Personal branding - How to integrate your offline self online - The 3 types of content - Why you need to create and curate content - Why you need a website - How your online profile can work against you - Why you need to own your domain - The importance of engagement

At this point in the Discover step you should start seeing yourself differently. You might even recognize when you exhibit your strengths and when you don’t. It’s possible you’ve started to recognize the activities that get you jazzed up and the ones that suck the life the out of you. If so, this is awesome. If not, don’t worry, you will soon enough. In addition to everything else we’ve reviewed and assessed so far there is one more aspect of our personal brands we need to explore before we can start to relate the Discover step to our career and what we want to be known for. We need to know our skills and our traits.

This is the Build Your Own (personal) Brand (BYOB) show where I talk specifics about how to use the 4 step DICE process to Build Your Own Brand. In the last BYOB episode, I posed the question,“What you are good at?” In case you missed it last week, It’s your strengths that drive your personal brand. They run through your brand like a thread in your clothing weaving together all of the various aspects of our personalities. Like our personal brands, we also have a common thread running through our careers. Believe it or not, this metaphorical thread is what links all of our past positions together. For some of us, our career thread is understood and easy to see. We use it as a measuring stick or guidepost when making career decisions. For others, maybe even you listening right now, the thread is still waiting to be discovered. Finding this thread will help you understand your career path.

Build Your Own Personal Brand. Not the brand someone else wants you to build. On this show, I explore and discuss the tactics for the 4-step process to building your own personal brand I call DICE. DICE is acronym for Discover, Integrate, Create and Engagement. The four steps you need to take in order to grow your influence, amplify your online reputation and ultimately impact your career. Today's show covers a question I get asked a lot. How do you discover your strengths?

A friend asked me recently what the difference is between a personal brand and personal branding.

Many people believe them to be the same and often use them interchangeably. I told her they are essentially the same, but different.

Here’s why.

Your personal brand is who you are at your core. It’s your values and your traits. It’s what determines the “things” you naturally gravitate towards. It’s the stuff of Strengths Finder legend. Your personal brand drives your actions, your reactions, your interests and maybe even your career choices.

Every interaction you have with someone establishes or reinforces your brand in his or her mind. This is why you have heard so many people say, “You DO have a personal brand whether you know it or not”. Realizing you have a personal brand and understanding what it is, is critical to your career. Why? Tune in to find out.