Hello everyone! Hope you enjoyed the holidays and refreshed your batteries because today we are going to go over branding for your DTC business.

Many DTC owners are very passionate about their business and products but do not have a clear idea of who their target audience is and what their brand story is about.

We are with Sarah Jansel, CEO of Jansel and Co, where she helps build, brand, and grow Shopify stores.

The points we will go over are:

• how to create a brand story (meaning knowing what your brand represents and not just the product it is selling)
• why user-generated content is great for building brand
• some cool brands that are worth looking at and taking notes

Note: Sarah also has a Facebook group to learn more about e-commerce and branding on Shopify if you'd like to join!

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