When your audience is small, the rules are different. In this episode, I break down the real strategy that helped me fill the Make Smart Retreat — and it wasn’t just email blasts or passive waitlist conversions. It was what my clients lovingly call “bully marketing”: personal, intentional outreach that connects with your people human to human.

If your first launch isn’t selling the way you hoped, this episode is your reminder to get scrappy, get personal, and go all in on the people you believe in most.

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