If The Veloway was a business, it would be turning away customers with its restrictive rules banning all but two types of customers. But it would be a really smart business. Markting lessons from The Austin Veloway, a pavement sanctuary in far south Austin that loops for a total of 3.1 miles. It’s open to only cyclists and skaters, meaning no cars and no foot traffic. The loop winds through Slaughter Creek Metropolitan Park, which looks a lot like the more remote areas of Texas Hill Country. It's my favorite place in Austin because as an avid rollerblader the nineties are alive in my heart. Enjoying this show? Please leave a review for this podcast at https://emilybinder.com/flash-briefing/.

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