You Think This Is Real?

What happens when you stop trying to make your life look impressive—and start telling the truth about it?

In Episode 4 of You Think This Is Real?, Greg Kimble sits down with his mentor and close friend Dan Fleyshman for a conversation about authenticity, mentorship, charity, relationships, and what it actually means to show up when nobody is watching.

Dan has a simple philosophy: the truth is interesting. You don’t need to inflate the numbers, exaggerate the story, or manufacture a version of yourself for people to respect. And as he puts it, “perfect is not relatable.”  Pasted text

They dive into Dan’s approach to giving back—from filling stadiums with toys to creating charity experiences people can actually see, feel, and participate in. Greg shares the moment that changed his own understanding of charity: handing a child a brand-new backpack and watching him realize he could choose whichever one he wanted.  Pasted text

But this conversation goes far beyond charity.

Greg opens up about how Dan’s mentorship challenged him to stop asking what would be good for his brand and start asking a much harder question: “Is that actually who you want to be?” That relationship helped Greg confront the performative parts of his own life and become more comfortable with the messy, unfinished person underneath them.  Pasted text

They also break down why work ethic matters more than talent, why emotion can sabotage decision-making, how the math of a casino applies to business, why proximity and relationships can compress decades into days, and what separates a real mentor from someone who simply collects mentees.  Pasted text  Pasted text

And perhaps most importantly: showing up means staying when the cameras turn off and it’s time to clean up.  Pasted text

The truth doesn’t need to be embellished to be worth hearing.

The truth is interesting.

You can work harder than everyone around you and still be headed in the wrong direction.

In Episode 3 of You Think This Is Real?, Kip takes over the show with Anthony Goldner to break down the THOR Protocol—a framework Anthony developed from his experience as a K9 handler and applies to leadership, business, men's work, and life.

It starts with a simple idea: what travels through the handler travels down the leash. Anxiety, confidence, chaos, discipline—it all transfers. The same thing happens when you lead a team. But Anthony takes it one step further: inside your own life, you're both the handler and the dog.  Pasted markdown

From there, they break THOR into four pieces: Target Acquisition. Harnessing Drive. Operations. Recall. Know what you're actually chasing. Develop the drive to pursue it. Build the systems or find the people capable of getting you there. And have enough self-awareness to recognize when you've drifted—or when the target itself needs to change.  Pasted markdown  Pasted markdown

Because there's another side to hustle culture nobody talks about.

You can have insane drive, grit, and ambition but zero ability to recall yourself. Anthony calls that going rogue: running through walls without stopping long enough to ask whether you're still headed somewhere you actually want to go. On the opposite end is the passenger—someone so restrained they've stopped actively participating in their own life.  Pasted markdown

Kip and Anthony get into leadership under pressure, ego, mentorship, discipline, course correction, and even the corporate project where a company was preparing to spend millions solving a problem that ultimately needed nothing more than a paperweight.  Pasted markdown

What's your target?

Are you actually moving toward it—or are you just moving?

Everyone says they’ve got your back.

But what happens when your life gets messy enough to actually test it?

In Episode 2 of You Think This Is Real?, Greg Kimble sits down with Anthony Goldner—business partner, close friend, first responder, and leader of Gamma Group—for a raw conversation about brotherhood, men’s mental health, and the difference between people who say they care and the ones who actually show up when everything falls apart.  Pasted text

Greg opens up about realizing just how much of his own life had become performative—and what happened when he finally started telling the people around him, “I’m not okay.” Some relationships disappeared. Others doubled down. That experience taught him what it actually means to have someone in your foxhole: not when life is easy, but when you’re chaotic, struggling, difficult to deal with, and need someone anyway.  Pasted text

Anthony brings a perspective shaped by 13 years in law enforcement, including the reality of witnessing tragedy and then having to walk back through the front door and simply be a husband and father. Together, they explore why men bottle things up, why brotherhood matters, and why strength doesn’t have to mean handling everything alone.  Pasted text

They also get into fake caring—the people who suddenly appear when your life goes sideways but were nowhere to be found beforehand—and what genuine support actually looks like. Sometimes it's listening. Sometimes it's advice. Sometimes it's a hug. And sometimes it's your friend telling you exactly what you don't want to hear.  Pasted text

Because real men can lead with love.

And real love isn't always soft.

When everything goes wrong, who’s actually in your foxhole?

Everybody wants to look successful. Very few people want to talk about what it takes to keep that image alive.

In the inaugural episode of You Think This Is Real?, Greg Kimble sits down with his business partner and close friend for a raw conversation from an Airbnb in Las Vegas about the increasingly performative world of entrepreneurship, personal development, money, status, and social media. They unpack the trap of “fake it till you make it”—and what happens when the facade becomes so big that you have no choice but to keep feeding it.  Pasted text

But the conversation quickly becomes more personal.

Greg opens up about becoming performative himself, changing who he was to earn approval, and eventually being forced to get honest about what he actually needed from his relationships, friendships, businesses, and life. The conversation explores identity, external validation, influence versus manipulation, and the uncomfortable gap between who people think you are and who you are when nobody is watching.  Pasted text  Pasted text

Because behind the conferences, money, followers, beautiful destinations, and people claiming to have the perfect life, there's usually a story you aren't seeing.  Pasted text

This episode—and this podcast—is about finding that story.

Who are you really? Who do you want to be? And what are you doing to close the gap?  Pasted text

Welcome to You Think This Is Real?