It’s tough being a young person right now. Think about it; cost of living is going up but wages aren’t, the jobs market is heavily suited in favour of older workers and it can take almost 20 years to save for a deposit to buy your first house.

In short, young people are screwed. That’s the claim made by this week’s guest Simon Lucey - founder of student marketing agency Hype Collective. And, when you look at the facts, it’s a pretty strong claim too.

We sat down with Simon to find out more why young people are screwed and what that might mean for brands. Should they even care about it? Might being aware of the plight of our young people lead to opportunities for brands to grow and have more resonance with younger audiences? And are there any brands already doing it well?

For full show notes for this episode visit http://thenative.com/132

The Native Podcast is the audio baby of The Native - a hub of inspiring resources for education and youth marketers - and is hosted and produced by our editor-in-chief, Dave Musson. Please subscribe to the show wherever you get your podcasts, leave us a rating or review and tell a friend who might be interested in listening too.

If you’d like to be a guest on a future episode of The Native podcast I’d love to hear from you! Use the contact form on our website, email [email protected] or get in touch on Twitter where we’re @thenativetweets. Oh, and don’t forget to sign up for our excellent weekly newsletter too!

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