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Kbeauty is a powerhouse and has been influencing our aesthetic community since 2017. In addition, they have become increasingly popular for hyping their ’10-step skincare routine.’

As consumers we are always looking for the next big trend – we want whats new, we want innovation, we want advancements. We want it all.

 Ok so when you think Korean skincare your mind automatically goes to the ‘korean glass skin’ look.  "DEWY" is the word that comes to mind immediately and the Koreans are doing this effortlessly. It’s their whole ethos. 

So if you’re a fan of jumping on the beauty trend bandwagon. This is perfect for you. Kbeauty is your answer because Koreans they are meticulous and recommend a holistic approach for skin health. So it’s not really a trend, K beauty is now a lifestyle word. 

K beauty skincare  is renowned for 3 things - Ingredients, formulas and techniques.

Liana did the deep research for this podcast and has fallen in love with the Korean way. 

In Korean culture they call it the skin first philosophy - "They are not fussed on a particular brand or a product. It's about the idea that you're going to take care of your skin before there is an actual situation or skin concern. This prevention-first philosophy is gospel in Korea, a tradition passed down through generations. It's in contrast to our western outlook, which is to find quick fixes once problems arise." WE LOVE!

Now go ahead and get into this weeks inspiring episode. We love you guys so much!

Free Resource: Your Free ‘How To’ Sales Strategy – Bespoke Beauty By Liana

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Personal Instagram: @bespokebeautybyliana

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