CEO Sales Strategies

Your $10M Delusion: Why Growth Is Killing Your Valuation


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Your business can be growing — and still getting weaker.

Revenue rises, but margins thin, cash tightens, and valuation quietly slips without triggering alarms.

Many founder-led companies mistake pressure for progress. Sales close. Operations stay busy. Revenue posts. But inefficiency compounds underneath — changing the economics of the business long before it shows up as a visible problem.

Growth doesn’t fail loudly. It erodes leverage quietly — through operational drag, delayed decisions, and cost structures that harden as volume increases. By the time leaders are forced to react, the correction is far more expensive — in EBITDA, flexibility, and valuation.

Doug C. Brown is joined by Bill Bither, a founder who has built and scaled manufacturing technology businesses through multiple growth cycles, to expose where efficiency breaks first — and why ignoring it during growth permanently changes the math of the company.

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CEO Sales StrategiesBy Doug C. Brown

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