<p>So many businesses are still wedded to sales and marketing methods that, if they were any more 80s, would have stepped out of a Delorean in a CHOOSE LIFE t-shirt.</p>
<p>Why are they doing this? It’s based entirely on a social obligation from last century: that it’s proper manners to answer the telephone.</p>

So many businesses are still wedded to sales and marketing methods that, if they were any more 80s, would have stepped out of a Delorean in a CHOOSE LIFE t-shirt. Why are they doing this? It’s based entirely on a social obligation from last century: that it’s proper manners to answer the telephone.

Your 80s Phone Sales Strategy Is Just Weird

Bullshit-free tips on the realities of owning a business delivered with dry humor. Creative director-turned entrepreneur Ian Whitworth built a $30M national business by always doing the opposite of what private equity investors would do. His book Undisruptable is out now on Penguin Random House, including audiobook read by Ian.

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Your 80s Phone Sales Strategy Is Just Weird

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