Your Audience Can't Find You Because You're Posting Wrong
Guest: Catherine Herd, Founder of Purple Panda Creative Marketing

Most small business owners are posting on social media without a strategy—so their audience never finds them.

Ever feel like you're shouting into the void on social media? Catherine Herd gets it. In this power-packed episode, she joins hosts Bernie Franzgrote, Percy Barr, and Wayne Pratt to reveal why most businesses post the wrong way—and how to fix it.

Catherine shares stories from real-world marketing trenches, breaking down what happens when we post for ourselves, not for our audience. With her no-fluff approach, she shows us how to flip the script—so your content finally starts connecting and converting.

If you’ve ever wondered:

• Why aren’t people engaging with my posts?
• Am I even on the right platform?
• Should I use automation tools like GoHighLevel?
• How do I write posts my audience actually understands?

This episode gives you clear, practical answers.

🔑 What You’ll Learn

• Why content written "for you" isn’t helping your customers
• How to write social posts in your audience’s language
• Which platforms matter—and which ones are just noise
• The role of automation (GoHighLevel!) in saving your time
• Where you’re wasting content by not cross-posting in the right groups
• When to outsource and stop DIY-ing your marketing

👥 Who This Podcast is For

Startup founders, solopreneurs, and scaling business owners looking to grow with content that actually works.

🎁 What Listeners Will Gain

Actionable insights, hard-won lessons, and real growth strategies for smarter social media.

🔗 Guest Links & Resources

• LinkedIn: Catherine Herd
• Facebook: Purple Panda Creative Marketing

📺 Watch on YouTube

https://youtu.be/MQebXBbUpZc

🔗 Listen on Ghost: https://knack-4-business.ghost.io/your-audience-cant-find-you-because-youre-posting-wrong
 

💼 Sponsors (Top 3 Relevant for This Audience)

1. WebIndexer – Turn your site into a 24/7 sales machine with AI-powered chat
2. @Hive – In-person and online networking for real relationships and growth
3. Notionhive – Beautiful, conversion-optimized websites that actually work

🙌 Special Thanks to Supporting Contributors

• Bernie Franzgrote
• Percy Barr | percybarr.com
• Wayne Pratt | motive8u.ca

📣 Calls to Action

💬 Let’s Hear from You! Leave a comment, question, or connect with us directly.
📧 Email: [email protected] 
🌐 Visit: canadagrowthnetwork.com

👉 Want to grow faster? Join our $47 CAD/month Canada Growth Network membership for GoHighLevel access. First month just $1. Cancel anytime.

Disclaimer: Please note that the Knack 4 Business podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.

It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.

It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.

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