Most B2B podcasts fail for one simple reason. They’re built around topics nobody is looking for, instead of the real moment a buyer realises something in their business is breaking.

In this episode, I break down why your “marketing”, “leadership”, or “productivity” episodes are getting skipped, and what to do instead.

We’ll get into:

• How to spot actual content you should be publishing, using your sales calls

• Why “topics” make your show sound like a 2014 panel discussion

• The shift from brand awareness to belief-building

• Simple ways to turn your podcast into a pipeline machine, not a weekly chore

If you want episodes your ideal clients recognise themselves in, this is the one to listen to.

Want me to help you with all this? https://podknows.co.uk/audit

Just want free insights sent directly to your inbox each week? https://podknows.co.uk/email/