Joel Wanasek is a music mixer and producer who has worked with bands such as Machine Head, Bless The Fall, Monuments, and more. He is also an incredibly successful entrepreneur, most notably with his heavy music mixing platform, URM (Unstoppable Recording Machine).
In short, Joel is one of those people who will work harder than anyone, and absolutely crushes whatever he sets his mind to. And sometimes, some of the things his sights on are incredibly entertaining to observe!
One of the examples that we are specifically discussing in this episode is the creation of an entirely fictional band that Joel pretended to produce - and boy, he not disappoint.
He released music, promo assets, and did a full Spotify campaign, all while pretending that this band actually existed - and it worked!
In less than two months, this fictional band went from 0 streams, all the way to 80k.
In this episode of Your Band Sucks (At Business) we discuss exactly how Joel went about marketing this band, and we didn't stop there!
This is the 50th episode of Your Band Sucks (At Business) and Joel was the perfect guest to have on for this milestone episode. It's the longest episode we've done to date, and Joel brought his considerable knowledge to the table and he didn't hold back.
Getting to pick the brain of someone like Joel for nearly two hours is not something that happens everyday and we can't thank Joel enough for taking the time to lend us his experience, without holding back in the slightest.
We hope you enjoy the episode as much as we did!
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Releasing New Music Soon? Get The 5-Step Release Guide Here!
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Stuff We Mention In This Episode
URM (Joel's Mixing Educational Platform)
Drumforge (Joel's drum software company)
Brian Hood / 6FHS
Joel Wanasek's Instagram
Artist Growth Agency (The Spotify Promotion Platform That Joel Recommended) - Use discount code 'YOURBANDSUCKS" for 5% off! (Affiliate Link) ***Please note that YBS has not vetted or used this service. Joel's recommendation is the only knowledge we have with this service and we encourage you to do your own research to if this service is reputable and right for you.***
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Stuff We Use / Affiliate Links:
Distrokid (our recommended music distribution service)
Close.IO (Malcoms recommended CRM)
Transistor.FM (A great podcast hosting platform)
BackBlaze File Backup Services (Malcoms recommend data backup service)
Printful - Print-To-Order Merchandise Service
Canva (what we use for graphic design)
Q
Malcom started a DIY Recording Youtube Channel and you should go subscribe and check out the videos! You can check it out here: https://www.youtube.com/@malcomowenflood
And Marcus is killing it on the road with multiple bands! Keep up to date with him via his website, here: https://www.marcusmanhas.com
As always, we love hearing from our listeners! Hit us up on our instagrams!