Rachael King was a podcast obsessive before most brands even knew what a podcast was. In 2017, she shut down her PR firm, bet on a hunch, and launched Pod People, a content studio that now produces award-winning shows for Netflix, Vogue, Marvel, CNN, and more.
Stacie Staub and Madie Linder sit down with Rachael to talk about building a company solo before finding the right co-founder, why she still won't touch the bookkeeping, and what it really takes to convince the world's biggest brands that podcasting is the best format to share their story and reach their audience. They also dig into how AI is reshaping podcast discovery, and where Rachael draws the line on which clients she'll take.
(00:00) - Show Intro & Meet Your Hosts
(02:27) - Meet Rachael: Podcast Fan Turned Founder
(16:40) - Searching for a Co-Founder
(25:46) - Landing Samsung, Twitter, and Medium
(31:17) - Is Branded Podcasting Worth It?
(45:35) - Imposter Syndrome and Covering Payroll
(47:58) - Mantras
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Your Best Friends in Business is produced by West + Main Homes in partnership with Pod People
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Your Best Friends In Business