Welcome to The Best Kept Business Secret Podcast, with your host, Marc Ford, YOUR Best Kept Business Secret, bring you the best of the small business and corporate world and smashing them together to make it work for you!

On this episode Marc talks about why the customer and client is THE most important person on your payroll and what things you need to do to keep them coming back to you.

Find out more about Marc at www.marcford.uk

In this podcast, I'm going to pose 8 questions to you that will help you attract the right customers and clients to you, by making the 'U' in USP, very unique. It's important to do that because remember that "Joe Public" thinks that everyone is the same, right? 

Wrong. And now more than ever when self-employment is at the highest level ever, the public are being bombarded with too many vanilla copies of other businesses and are engaging in a race to the bottom. Don't be part of that race. Run your own and be different. Better. And different. 

To find out more, visit: www.marcford.uk

YouTube: CLICK HERE

So in the last few days, Supermarket giants Asda and Sainsbury’s have announced they are in advanced talks about a merger that will create the biggest supermarket group in the UK. It’s exciting times for customers and the companies alike as we wait to see what this merger will produce. But for many retailers out there in 2018, it has been less than exciting.

So with my 15+ years of retail experience, here are 5 things you can do TODAY to avoid the 'restructuring*' by accountants! 

*Restructuring really means how many staff we can get rid of, strip it to the bare bones. I would suggest that the horse has already bolted by this point as accountants don't generally help with marketing, selling, customer service or any of those bits that make retail stores and restaurants actual money. Just saying x

Find out more or contact Marc at: www.marcford.uk

In this podcast I’m talking to the people who are out there who are part of businesses success teams. The coaches. Not the ones that have read a few books. No…I’m talking to the ones that are doing it for the right reasons. But also these tips are easily translatable to any business who has the motivation to get off their arse, away from their keyboard and talk to real people. 

These are The 5 Networking Rules of Coaches…

I believe that some coaches have forgotten THE golden rule when it comes to coaching. You’re NOT coaching a business…you’re coaching a person. A living, breathing, state of the art, human being. They just so happen to run a business.

And this is why networking is very, very, very important, not only to coaches, but to businesses in general. So here are my 5 Networking Rules for Coaches and they’re so easy, that they can’t fail…unless you deliberately don’t do them that is.

Find out more about Marc at : www.marcford.uk

Join his Facebook Group at: Facebook Group

Follow on Twitter: Twitter

There are a lot of businesses in the world that produce the same products and the same services. Products and services can be replicated. Brands, logo's and graphic design can be copied and borrowed. But what's the number one thing that people can't copy?

You.

On this episode of The Best Kept Business Secret Podcast, I'll share with you some very simple secrets that most businesses aren't following, but if they did, would change the way they market for ever. And this will help them attract their ideal customers and clients, quickly.

Shhh...come on in and find out what the most successful businesses are doing NOW!

Find out more about Marc at : www.marcford.uk

Join his Facebook Group at: Facebook Group

Follow on Twitter: Twitter

The Customer Machine, online programme: Find Out More Here

How do you protect your business in a slowdown?

In the UK we are in turbulent times. In the first three months of 2018, businesses like Toys R Us and Maplin have gone to the wall. Carillion collapsed. Businesses left right and centre, are closing branches, shedding staff and entering Company Voluntary Agreements. Plus there are more signs that costs are on the increase and people are getting tighter with their wallets and their budgets.

A pretty bleak picture yeah?

And it's certain to effect all small businesses everywhere.

So how can you protect your and your business from a slowdown? From the uncertainty? How can you protect yourself from the fate of debt fuelled expansions that are lying everywhere?

Well, I’m Marc Ford, Your Best Kept Business Secret, and on this podcast I’m going to give you five pointers as to how you stay strong, trade steady and STILL get your ideal customers and clients in a downturn...

Find out more about Marc at : www.marcford.uk

Join his Facebook Group at: Facebook Group

Follow on Twitter: Twitter

Seems a little strange; me calling you a drug dealer. But you are.

Or even worse you are a marketing junkie looking for your next quick hit. Your next business fix.

You see, you...like millions of others are involved in a race to the bottom. You don't know it yet. But you are. And here is the proof. 6 'tricks' or 'tactics' if you like on how your are manipulating your ideal customers and clients into buying your stuff. 

But just like an addict, eventually the fixes won't be enough and it could lead to the death of your product or service or worse...your business. 

The strong, sustainable businesses? they are the ones going 'Cold Turkey' right now...are you man enough to do so? Or will you just sit in the 'crowd' like everyone else?

Find out more about Marc at : www.marcford.uk

Join his Facebook Group at: Facebook Group

Follow on Twitter: Twitter

Everyone fails in life. At one point or another, you’re going to suffer through failure. It's a fact of life I guess. If you haven’t already experienced some monumental failures, then you just wait and see. I failed spectacularly last year. I never thought I would and real life came back and bit me on the ass big time.

The problem? Most people associate failure with complete defeat. But is it really? How can you pull VICTORY from the jaws of defeat?

Find out more about The Best Kept Business Secret: www.marcford.uk

Find out more about our sponsors: www.jbcommercialfinance.co.uk

Find out more about the 'Customer Machine' online programme: Click Here

Find out more about Coaching: Click Here

I do not want you to listen to this podcast...no really I don't. Especialy if you are an 'enemy customer'. 

You know what an 'enemy customer' is don't you? Oh! You don't?

Well you'll have to listen to the podcast then. Who are your enemy customers and clients? And how do you spot them?

Marc Ford, The Best Kept Business Secret reveals all...

If you’d like some more business nuggets, go to my website which is www.marcford.uk and take a look around. PLUS you can find details of all my events and my NEW books coming out in the next few months as well as the online and coaching programmes I offer; all at www.marcford.uk.

'The Best Kept Business Secret' Podcast; a podcast determined to help you the entrepreneur and business owner, have the best year ever!

On this episode, I talk about the 'S' word...that's right. Sales. Some people think thye are good at it and there are probably as many think they are rubbish at it. But we can all develop a style that is easy to learn and easy to put into practice to reduce the risks of people saying "No".

I'm Marc Ford, Business Disruptor and your best kept business secret and I'm going to talk you through the very easy 6 steps to getting people to saying "Yes".

If you’d like some more business nuggets, go to my website which is www.marcford.uk and take a look around. PLUS you can find details of all my events and my NEW books coming out in the next few months as well as the online and coaching programmes I offer; all at www.marcford.uk.