Welcome to the 'The Best Kept Business Secret' Podcast; a podcast determined to help you the entrepreneur and business owner, have the best year ever!
On this episode, I want to talk to you about something that can help you avoid losing business.
This year, I’ve been working on a branding project. This is where I’m researching some of the most influential brands and famous business people, to work out how easy it is to translate that to smaller, more local businesses so that they can grow to be the #1 in their region for their industry and niche.
So far I’ve seen and read lots of things. Tried a few things myself. Watched as businesses and people become polarising, just to make an impact. Looked at how brands and businesses are viewed. Looked at how people have actually done business with the company, versus some of the metrics that are visible, such likes, shares, and connections. It’s vital that a business or business person comes across as an individual so that they can resonate with their marketplaces and is a key strategy when it comes to attracting your ideal customers and clients.
So in this podcast, I’m going to share with you a few notes about what mistakes I’m regularly seeing in the landscape from a small business point of view and what those mistakes can lead too.
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