Jeffrey Madoff has pivoted from one creative career to the next. After success in the fashion business, he moved to film and commercials, and today is a teacher, playwright, and author. We dig into brand. What is it, what are the best and worst examples, and as always - where do ethics fit in. With examples from Nike, Uber, Patagonia, Ralph Lauren, Coke, and others Madoff explains the elements of a brand and their importance not only in selling products but in guiding a company's growth strategy.

Find out more about his book "Creative Careers" featuring creatives like Ralph Lauren, Damond John, Joy-Ann Reid, Kathy Ireland, and Tim Ferriss https://www.acreativecareer.com/