Networking always conjured up images of an 80’s salesperson for me - the quintessential figure with a bulky Motorola, donned in a power suit, harbouring secrets behind a knowing smile. These characters, now almost caricatures in my mind, held the same cunning and mystery as villains in spy movies. 

So, when I reached the juncture where networking became a necessity, I felt torn between the corporate persona I thought I had to adopt and the creative, paint-stained adventurer I truly was. The two seemed mutually exclusive. If only I’d known then what I understand now. 

Networking, at its core, is about engaging in conversations and forging connections. It sounds straightforward, perhaps even rudimentary in today’s world. 

It’s about business connections, right? People you can sell to? 

Here, I invite you to challenge this conventional perception. 

In today's market, corporate social responsibility (CSR) is not just a buzzword but a business imperative. For small businesses, effectively marketing CSR initiatives can differentiate your brand, build customer loyalty, and drive growth. Here’s how to do it right.

Corporate Social Responsibility (CSR) is not a concept reserved for the colossal entities of the business world. It’s a crucial strategy for businesses of all sizes, including the smallest of enterprises. This episode explores how even micro-level businesses can implement CSR strategies to make a significant impact, not only within their local communities but also on a global scale.

As dusk falls and the world quiets, the mind of a business owner awakens with a whirlwind of thoughts and concerns. In the stillness of night, you're not alone—join me, your Business Ghost, in uncovering the light of clarity and solutions. Together, we'll navigate the challenges of being your own boss, from the practical to the profound, over a warm cup of Kericho Kenyan tea and the comforting sounds of the night.

In each weekly episode of "Your Business Ghost," we delve into the questions that haunt the minds of micro and small business owners like you, providing actionable advice and insights to help you fall back in love with your business. Whether it's strategising for growth or finding peace amidst the solitude of entrepreneurship, we're here to illuminate the path forward.

You're invited to bring your worries and leave with wisdom. So, let's sit together in the quiet hours and transform your nighttime ponderings into daytime victories. I'm your Business Ghost, and together, we'll ensure that your passion for business thrives.