Have you ever jotted an email to your list while waiting for dinner to heat up?

Or recorded an Instagram story in the car at school pick up?

Don’t get me wrong - these tactics are NOT a problem unless you’re thinking this is your content marketing STRATEGY.

But in order to get your audience to connect with - and eventually buy from you - throwing out a post, email, or podcast every now & again will not get you there.

We have to make ROOM for content.