In this episode of Your Business on Purpose, host Dawnette Palmore breaks down the real reason so many entrepreneurs feel broke—even when they’re bringing in solid revenue. Spoiler: It’s not about how much you earn, it’s about what you do with it. With 82% of small businesses failing due to poor cash flow management, Dawnette unpacks the true meaning of financial literacy and why it’s the cornerstone of sustainable success.

You'll hear:

• Why financial literacy isn't about becoming a CPA—but it is about knowing your numbers

• The hidden link between poor money management and business burnout

• How financial chaos kills creativity and business momentum

• The difference between tracking and planning your money—and why you need both

• Why underpaying yourself is a warning sign, not a sacrifice

Dawnette also shares a powerful (and free!) tool to help you turn your finances around:
📘 Download the “Finances for Business” eBook — a short, actionable guide packed with real-life strategies she and her clients use to create clarity and profit.

🎯 Resources & Links:
👉 Download the FREE eBook – Finances for Business

📩 Email: [email protected]
🌐 Website: www.yourmoneyonpurpose.com
📲 Instagram: @yourmoneyonpurpose

Let’s stay connected—because you didn’t start your business just to survive… You started it to thrive.

In this empowering episode of Your Business on Purpose, host Dawnette Palmore welcomes business strategist and "Founder Whisperer" Laura Zavelson for a candid conversation about the pricing struggles women entrepreneurs face — and how to overcome them with purpose and strategy.

Together, they dive deep into:

• Why women chronically undercharge and how early money messages shape our pricing beliefs

• How to define your "enough number" and use it to reverse-engineer your offers and pricing

• The concept of Inside-Out Pricing™ and how it removes the emotional baggage from setting your rates

• What holds women back from charging their worth — and practical first steps to break free

• Why flexibility, meaning, and income should all coexist in your business model

• The fastest way to boost revenue (hint: it's not adding more bells and whistles to your offer)

Whether you’re just getting started or looking to grow more intentionally, this conversation will challenge your mindset and give you clear, actionable steps to close the gap between what you make and what you deserve.

🎯 Key Takeaway: You don’t need more credentials — you need more clarity on your value.

🔗 Connect with Laura Zavelson
Website + Resources: [Search Laura Zavelson — she’s the only one!]
YouTube: Laura Zavelson

📣 Don’t forget to subscribe, leave a review, and share this episode with the women in your life who are ready to own their worth!

Do you ever feel like you're making good money, but have no idea where it’s going?

You're not alone—and that’s exactly why money dates matter.

In this episode of Your Business on Purpose, host Dawnette Palmore dives into one of the most overlooked, yet most powerful, financial habits you can build: weekly money dates.

Whether you’re managing your personal finances, business finances, or both, this episode will show you how setting intentional time aside to check in with your money can completely change your financial clarity, control, and confidence.

✨ In this episode, you'll learn:

• Why so many entrepreneurs feel like their money just disappears

• What a money date is and how it helps you stay on top of cash flow

• How to set the right tone and create a non-negotiable rhythm for your financial check-ins

• Common pitfalls (like bad timing, emotional tension, or distractions) and how to avoid them

• Why your relationship with money is just like any other—if you want it to grow, you need to spend time with it

Plus, Dawnette shares her free Money Dates Guide that gives you everything you need to start your own money date practice—personally and professionally.

In this eye-opening episode of Your Business on Purpose, host Dawnette Palmore is joined by Trisha Barita, a seasoned business and employment law attorney and leadership coach with over 20 years of experience.

Together, they unpack a crucial topic every business owner needs to understand — compliance and company culture — and how neglecting these two things can cost you time, money, and even your business.

Whether you're just starting out or scaling up, this episode dives into:

🔒 The Pain:

• Why so many entrepreneurs overlook legal compliance until it’s too late

• The dangers of doing business with friends or family without a contract

• How the "ostrich in the sand" mindset can ruin your business

• What you risk when you sign contracts without fully understanding them

• The growing risks of using AI tools like ChatGPT without a clear strategy

🛠️ The Solutions:

• Why contracts are your best friend in business (even for BFFs)

• Key agreements you need: client, vendor, partner, employee, speaker, and VA contracts

• How NDAs can protect your intellectual property and event structure

• Building a strong culture while staying legally compliant

• What every business owner needs to know about AI and content creation risks

Trisha also shares practical tips on how to think ahead, protect your business assets, and avoid costly legal mistakes — especially when scaling and using digital tools.

📍 Connect with Trisha Barita:
🌐 baritalaw.com
📱 Instagram & Facebook: @TrishaBarita

Are unexpected bills and cash flow dips keeping you up at night? Are you tired of scrambling to pay taxes, vendors, or even yourself? You’re not alone — and you don’t have to live in financial chaos.

In this powerful episode of Your Business on Purpose, Dawnette Palmore breaks down the real reason why so many entrepreneurs feel overwhelmed by their business finances: lack of an income allocation system.

🔑 You’ll discover:

• The hidden costs of disorganized cash flow (late fees, stress, missed opportunities)

• Why annual planning is crucial — and how to do it simply

• The magic of monthly allocation for quarterly expenses like taxes and insurance

• How to build short-term savings and a “Hills & Valleys Fund” to stay resilient

• Why paying yourself isn’t optional — and how to start (even if it’s just $100)

Dawnette shares the emotional toll of being unprepared and the empowering feeling of paying bills stress-free. You’ll leave this episode ready to ditch the chaos, build financial stability, and step into your role as an intentional CEO.

🎯 BONUS: Dawnette is launching a 5-Day Challenge: Fix Your Cash Flow and Keep More of What You Earn!
Learn how to increase revenue without more work, get paid faster, cut costs without cutting growth, and create a long-term plan for success.

👉 Visit yourmoneyonpurpose.com or click the link in the show notes to sign up!

Are you feeling overwhelmed, burned out, or like you've lost the joy in what you once loved? You're not alone — and this episode is here to help you find your way back.

In this powerful conversation, Dawnette Palmore sits down with Dr. Jan Shinkawa — CPA-turned-veterinarian and compassionate business leader — to uncover why so many business owners, professionals, and caregivers lose their sense of joy, and more importantly, how to get it back.

Together, they explore:

• 🔥 The hidden toll of stress, responsibility, and routine on your joy

• 💡 How laughter, connection, and small gestures can revive workplace culture

• 🌿 Practical strategies for reclaiming joy through intentional self-care, setting boundaries, and cultivating gratitude

• ❤️ The importance of family, connection, and giving back to fuel your spirit

• 🌍 Why we need to stop being workaholics and learn from cultures that embrace rest

Whether you're in a demanding profession, managing a team, or just trying to keep it all together — this episode will remind you that joy isn’t a luxury; it’s a necessity.

Mentioned in this episode:

• Ohana Pet Hospital (Ventura, CA)

• Lokahi Foundation

• NABO National and their incredible impact on women entrepreneurs

🕊️ "Joy is not something you find at the end of the grind — it's something you build into the rhythm of your life."

In today’s episode, Dawnette gets real about a topic that’s absolutely essential but often overlooked: money systems. If you’ve ever felt like your money disappears faster than it comes in, or if you’re tired of the chaos that comes with winging it financially, this one’s for you!

💡 Here’s what you’ll learn in this episode:

• Why money systems actually give you freedom—not restriction

• How intentional planning leads to peace of mind and empowered spending

• The three non-negotiable tools you need to gain clarity and control over your finances

• Why tracking your numbers regularly (especially with variable income) is key

• How spending plans (not budgets!) help you prioritize and hit your financial goals

Dawnette also shares her personal tips on what tools to use (even if you're #TeamAndroid), how often to track your finances, and how to forecast income—even when it’s unpredictable.

🎉 BONUS: Don’t miss the exciting announcement! Join Dawnette’s 5-Day Cash Flow Challenge and finally keep more of what you earn. You’ll learn how to:

• Know your numbers

• Get paid faster

• Increase revenue without more work

• Cut costs without cutting growth

• Build a long-term cash flow plan

🔗 Click the link in the show notes to sign up for the challenge and join a community of women entrepreneurs on a mission to take control of their money!

In this episode, host Dawnette Palmore sits down with Petia Kolibova Burns, an abundance and business coach who helps women align with their inner vision, magnetize opportunities, and confidently step into their power.

What You’ll Learn in This Episode:

🔥 The importance of embracing your gifts and why they were meant to bring you prosperity
🔥 How to stop undervaluing yourself and your work by removing limiting beliefs
🔥 Why giving discounts isn’t the answer—it’s about understanding the value you provide
🔥 The power of identity and self-image in attracting financial success
🔥 The difference between attraction marketing vs. magnetic marketing and how to apply it
🔥 How motherhood, life transitions, and personal growth shape business decisions
🔥 The spiritual and mindset shifts that can transform your financial reality

Key Takeaways:✨ Your worth is priceless, but your work has value—own it unapologetically!
✨ Abundance starts with mindset—stop operating from a scarcity mentality
✨ Know your season of life and align your business model with what truly fulfills you
✨ Simplicity is power—overcomplication leads to burnout
✨ Your business should serve your life, not the other way around

🔗 Connect with Petia Kolibova Burns:
🌟 Instagram: @petiakolibova
🌟 Website: www.petiakolibova.com
🌟 Podcast: Unapologetically Abundant

👉 Did this episode give you chills? Share your biggest takeaway, tag @dawnettepalmore and @petiakolibova on Instagram, and tell us what you’re committing to change!

🎧 Enjoyed the episode? Don’t forget to leave a ⭐⭐⭐⭐⭐ review and subscribe for more empowering conversations.

In this episode of Your Business on Purpose, host Dawnette Palmore explores the transformative power of collaboration over competition among women entrepreneurs. She shares her personal experiences and observations about the lack of true support in the business world and why fostering a community of genuine collaboration is essential for growth, success, and impact.

Key Takeaways: - Why women supporting women isn’t just a phrase—it’s a necessity for success.

• How competition breeds scarcity, while collaboration opens endless opportunities.
• The impact of partnerships in business and how they help reach more people.
• Real-life examples of successful collaborations and how they have led to expansion and impact.
• The importance of shifting from a scarcity mindset to an abundance mindset in business.
• Ways to foster strategic partnerships and build thriving communities.

Dawnette also invites listeners to share their own experiences with collaboration—both good and bad! Connect with her and be part of the conversation:

📩 Email: [email protected]
📲 DM on Instagram: @yourmoneyonpurpose

💡 Final Thought: “When we collaborate, we elevate. Together, we go farther, impact more lives, and create a lasting legacy.”

In this episode of Your Business on Purpose Podcast, host Dawnette Palmore sits down with Danielle Fehmel, a self-proclaimed “mompreneur” and personal development enthusiast.

Danielle shares her journey from financial struggles in early adulthood to becoming a successful real estate professional and mentor. She opens up about overcoming debt, shifting her money mindset, and using real estate as a tool to build long-term financial security.

Dawnette and Danielle discuss:

• Danielle’s path to financial empowerment – from bartending and cash tips to real estate success
• The importance of visualizing and setting goals (including her unique method of writing them on her bathroom mirror!)
• How real estate can be a vehicle for financial growth – whether through homeownership, investing, or leveraging equity
• Teaching financial literacy to children and empowering the next generation to break free from limiting financial beliefs
• The power of money as a tool for freedom, choices, and building generational wealth

Danielle also shares how she incorporates her children into her business, showing them firsthand what hard work and determination look like.

If you're looking for inspiration on how to align your finances with your business goals, build wealth through real estate, and create financial security for your family, this episode is for you!

Connect with Danielle:
📲 Instagram: @DaniFehmel

🔔 Don’t forget to subscribe, rate, and review Your Business on Purpose Podcast for more insightful conversations on money, business, and intentional success!