The days of a clueless buyer who needs to be educated from scratch are long gone! Modern B2B buyers come armed with research, reviews, and comparisons before they ever talk to Sales.

The question is - how are Marketing and Sales teams adapting?

In this episode, Alex Stonehouse sat down with veteran sales leaders Matt Harpold and Nate Scherer to explore how successful Go-To-Market teams are evolving to meet buyers where they are.

Primary topics include:

• Why sharing product specs and pricing transparency online is no longer optional 

• How to personalize outreach for C-suite buyers who get hundreds of emails daily

• Why small GTM teams often have advantages in staying nimble

• How Marketing and Sales can build mutually beneficial relationships

• Using AI strategically to enhance communication and prioritize the work that matters