Whenever you create a piece of content there has to be an end in mind AND a next step that you encourage your ideal client to take that gets them into the next step, the next phase of the customer journey as you continue to build know, like and trust.  
The purpose of your content is of course to bring value, position yourself as a trusted authority, with the content so good, that when you invite them to take the next step, your ideal will. 
When it comes to your content, think about the 3 ‘E’s 

Educate 

Engage 

Entice 

Educate your ideal client with valuable insights, engage and build know like and trust by ensuring your message resonates with them, and then entice them and seed and lead to the next step. Invite them to take that next step. 
YOUR NEXT STEP:  Are you a coach or consultant who is struggling to stand out online? Do you feel unnoticed, unheard, invisible?  
Access my free Masterclass, on how to become Distinguishable, Uncopyable and Irresistible to your ideal client – even if you’re in a crowded marketplace. 
Go to: www.IndustryThoughtleaderAcademy.com/DistinguishableMessage 
Post a review and share it!  If you learned something by tuning into this podcast, do not hesitate to write a review and share it with your friends. Help us help them grow their business and create positive impact. For more updates and episodes, visit the Ambitious Entrepreneur Show website. You can also subscribe through Apple Podcasts, Google Podcasts, Spotify, Stitcher, Email, RSS and more! 
You can also follow us through Facebook. Want to build a scalable business you are passionate about? Join The Influence Alliance – the Business Building Community for Change Makers. Want to launch your own Thought Leader Podcast? Access my ‘Are You Ready to Launch Your Podcast' Quiz here, and have a chat with me. Have any questions? You can contact me through these platforms: 


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Join our Community of Change Makers 


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To staying ambitious, Annemarie 
 
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26. Your Call to Action – why the ‘next step’ is important

The Award-winning Business Marketing & Entrepreneurship Podcast for Entrepreneurs. Many entrepreneurs struggle with marketing their business so they can stand out in a crowded market place, get more clients and get paid what they're worth. Annemarie and her guests will empower you with their practical online and offline marketing, business management and money mindset tips and strategies so you can build the business of your dreams, doing what you love! You'll hear diverse business topics from key branding and online/offline marketing strategies to build your credibility and visibility; leadership and business management strategies to help you build a sustainable business; right through to life-changing money mindset tips so that you can get paid what you're worth. This is another Ambitious Entrepreneur Network.com Podcast - The Voice for Entrepreneurs and Small Business. www.AmbitiousEntrepreneurNetwork.com

Business

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Management & Marketing

Business News

Shopping

Marketing

Entrepreneurship

What’s the real POWER of an origin story?
Storytelling in business isn't just about telling what happened but creating a story that connects with people on an emotional level. As entrepreneurs, we can use storytelling to create powerful stories that do more than just share what the business does—they let people see and feel the business's culture and values. This is especially important today when there are so many businesses out there and standing out is more difficult.
Today, we have a compelling conversation lined up with life coach Carrie West, who utilizes her extensive background in the entertainment industry to enhance personal and business storytelling. Carrie, who is also the author of the forthcoming "Memoir of an Ordinary Person and the Stories That Changed Her Life," shares her expert insights on the transformative power of origin stories for both personal development and business success. She shares how these narratives emotionally motivate us, and their crucial role in connecting with investors, attracting customers, and influencing corporate culture.
This episode reminds us that in business, personal stories that connect with people on an emotional level are crucial for building lasting relationships and inspiring others.
Here are three key takeaways to enhance your storytelling in business:


Rebuild & Engage: Transform and rebuild your business’s origin story to engage your audience effectively. Find compelling elements in your story that intrigue and connect on a personal level.


Authentic Delivery: Focus on honest and authentic communication when sharing your story. Avoid overly polished narratives that may seem rehearsed. Authenticity creates trust and builds a deeper connection with your audience.


Embrace Imperfections: Don't shy away from admitting communication flaws; instead, partner with someone who complements your storytelling style. Realness in your approach can significantly attract and retain interest from investors and customers alike.

Enjoy This Podcast?If you enjoyed today's episode of Ambitious Entrepreneur Podcast, then hit subscribe now! 
Post a review and share it! If you learned something by tuning into this podcast, do not hesitate to write a review and share it with your friends, so they can find out more about how to generate returns from a Google Ads account. 
For more updates and episodes, visit the Ambitious Entrepreneur Show website. You can also subscribe through Apple Podcasts, Google Podcasts, Spotify, Stitcher, Email, RSS, and more! 
You can also follow us through Facebook. 
Want to build a scalable business you are passionate about? Join The Influence Alliance – the Business Building Community for Change Makers. 
Want to launch your own Thought Leader Podcast? Access my ‘Are You Ready to Launch Your Podcast’ Quiz here, and have a chat with me. 
Have any questions? You can contact me through these platforms: 


Company website 


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Facebook 


Join our Community of Change Makers 

Twitter


Linkedin 

To staying ambitious, 
Annemarie 

The post [Ep#408] Debunking Buzzwords & Finding True Fulfillment on The Ambitious Entrepreneur Podcast Network  
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[Ep#408] Debunking Buzzwords & Finding True Fulfillment

Do you feel disconnected from your current brand? Or perhaps you’re looking for ways to make a more significant impact in your industry? This episode will equip you with the clarity and confidence needed to rebrand successfully and authentically.
Today, we had the incredible Jackie Bebenroth, a renowned expert in the field of branding, clearly distinguishes the nuances of brand concepts and strategies, making them accessible and understandable.
Jackie shared her expert insights on rebranding with confidence and clarity. We explored why entrepreneurs rebrand, uncovering the blind spots in their brand strategy, and the critical role of brand identity in business and personal success. She explained why understanding customer values outweighs emulating competitors, especially for established brands looking for authenticity.
This discussion is a goldmine for entrepreneurs eager to understand the nuances of rebranding and to ensure their brand resonates deeply with their target market.
Brand transformation isn't just a trend; it's a strategic move towards building deeper customer relationships.
Here are 3 key takeaways from this episode: 


Identify Blind Spots: Learn the crucial steps to uncover what your customers truly value in your offerings and how this insight can redefine your brand’s focus.


Importance of Visual Identity: Understand why your visual identity needs to resonate with your ideal customer persona and how it plays a pivotal role during a rebrand.


Storytelling in Sales: Discover the power of prioritizing solutions and value in your sales narrative before introducing your personal or company backstory.


RESOURCES:  

Continue the conversation over on our Community!


Book in for an Authority Audit 


5 Pillars to Build Visibility, Generate Leads and Enrol Clients with Ease Quiz 


Are You Ready to Launch Your Coaching Business Podcast? Take the Quiz 


www.IndustryThoughtLeaderAcademy.com/Roundtable 

 

Enjoy This Podcast? 
If you enjoyed today's episode of Ambitious Entrepreneur Podcast, then hit subscribe now! 
Post a review and share it! If you learned something by tuning into this podcast, do not hesitate to write a review and share it with your friends, so they can find out more about how to generate returns from a Google Ads account. 
For more updates and episodes, visit the Ambitious Entrepreneur Show website. You can also subscribe through Apple Podcasts, Google Podcasts, Spotify, Stitcher, Email, RSS, and more! 
You can also follow us through Facebook. 
Want to build a scalable business you are passionate about? Join The Influence Alliance – the Business Building Community for Change Makers. 
Want to launch your own Thought Leader Podcast? Access my ‘Are You Ready to Launch Your Podcast’ Quiz here, and have a chat with me. 
Have any questions? You can contact me through these platforms: 


Company website 


Instagram 


Facebook 


Join our Community of Change Makers 

Twitter


Linkedin 


To staying ambitious, 
Annemarie 
Learn more about your ad choices. Visit megaphone.fm/adchoices

[Ep#407] From Why to Wow: Rebranding with Confidence & Clarity

This week, we are joined by the incredible Cheri Toledo. With 44 years of educational insight and a passion for kingdom life coaching, Cheri shares her expertise in creating impactful signature programs that don’t just educate—they transform.
In this episode, we dive deep into crucial concepts for every coaching entrepreneur.
We unravel how clarity acts as the backbone of effective coaching, preventing the common pitfalls of comparison and misalignment with your core values.
Discover the transformational power of coaching programs that build upon successive layers, leading clients to profound breakthroughs and success.
Cheri outlines her program's essentials: clarity, content, and cash flow, guiding you to meet the ever-evolving needs of your clients.
Additionally, we discuss the buzz around the upcoming **"From Invisible to Influential Trusted Authority"** roundtable.
If you’re looking to shape your signature program into a magnet for your ideal clients, this is where you need to invest your time.
Remember, your journey towards success is a transformation in itself—let us be a part of that journey.
Here are 3 key takeaways from this episode: 


Clarity & Focus: Cheri illuminates the need to narrow down your niche. Find specificity in your coaching to truly resonate and meet the needs of your clients.


Transformation over Information: The goal isn't just to present content; it's to guide clients through a transformative journey. Cheri insists on the importance of a relationship-driven approach for profound client growth.


Value of a Signature Program: With the online learning industry booming, a well-structured signature program is a game-changer. Cheri marks clarity, content, and cash flow as the trifecta for a program that doesn't just attract clients but empowers their genuine transformation.


RESOURCES:  

Continue the conversation over on our Community!


Book in for an Authority Audit 


5 Pillars to Build Visibility, Generate Leads and Enrol Clients with Ease Quiz 


Are You Ready to Launch Your Coaching Business Podcast? Take the Quiz 


www.IndustryThoughtLeaderAcademy.com/Roundtable 

Enjoy This Podcast?If you enjoyed today's episode of the Ambitious Entrepreneur Podcast, then hit subscribe now! 
Post a review and share it! If you learned something by tuning into this podcast, do not hesitate to write a review and share it with your friends, so they can find out more about how to generate returns from a Google Ads account. 
For more updates and episodes, visit the Ambitious Entrepreneur Show website. You can also subscribe through Apple Podcasts, Google Podcasts, Spotify, Stitcher, Email, RSS, and more! 
You can also follow us through Facebook. 
Want to build a scalable business you are passionate about? Join The Influence Alliance – the Business Building Community for Change Makers. 
Want to launch your own Thought Leader Podcast? Access my ‘Are You Ready to Launch Your Podcast’ Quiz here and have a chat with me. 
Have any questions? You can contact me through these platforms: 


Company website 


Instagram 


Facebook 


Join our Community of Change Makers 

Twitter


Linkedin 

To staying ambitious, 

The post [Ep#406] Elevating Coaches through Signature Programs first appeared on The Ambitious Entrepreneur Podcast Network  
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[Ep#406] Elevating Coaches through Signature Programs

Are you ready to transform your "whoops" moments into "wow" successes?
In the latest episode of the Ambitious Entrepreneur Show, we delve into the surprising power of accidental successes in business. I'm going to share some incredible stories of accidental successes that have transformed businesses and discuss the importance of embracing these moments as opportunities for growth and learning.
I’ll share some personal experiences where spontaneous ideas and perceived mistakes led to valuable business insights and growth - from launching a Women in Leadership podcast out of personal struggle to gaining clients in just three episodes. These happy accidents, they're not just flukes; they're your teaching tools, your story, your brand. We'll about authenticity, vulnerability, and the magic of embracing your imperfections to build unshakable trust with your audience.
Remember, acknowledging these moments is key to your entrepreneurial narrative.
Now, let’s get ready to turn those accidental successes into strategic wins. It's all happening here on the Ambitious Entrepreneur Show.
Here are 3 Key Takeaways from this episode: 


[Ep#405] Unleashing the Power of Brand Archetypes to Create a Unique, Uncopyable and Unforgettable Brand

Are you struggling to scale your business through digital marketing? Want to know the secret sauce to boosting your revenue and brand visibility with confidence?
This week on the Ambitious Entrepreneur Show, we sat down with Dmitri Smirnov, the marketing mastermind behind Big Life Marketing, to unlock the strategies that can take your business to the next level.
In this episode, he'll debunk marketing myths and equip you with actionable tools. We'll uncover the surprising secret to crafting powerful ads (hint: it's not just data!), discover why organic content is the unsung hero of paid advertising, and learn how to strategically test your ads without burning through your budget. Dmitri will also share the key metrics to track for long-term success, and guide you through crafting unique brand stories that resonate with your ideal audience, transforming them into loyal fans, not just another click. Get ready to ditch the generic ads and learn how to tailor your message for maximum impact.
Tune in and discover how Dmitri's expertise can help you soar with a winning marketing strategy.
Here are 3 Key Takeaways from this episode: 

Ensure you grasp your market value, establish a reliable track of your finances, and prove your offer organically before funneling money into paid ads

Consumers trust organically sourced content. Investing in creating content that educates and engages your audience can pave the way for trust and credibility.

Whether through organic content or ads, narratives that resonate with your ideal clients can be your competitive edge in a saturated market.

RESOURCES:  

Continue the conversation over on our Community!


Book in for an Authority Audit 


5 Pillars to Build Visibility, Generate Leads and Enrol Clients with Ease Quiz 


Are You Ready to Launch Your Coaching Business Podcast? Take the Quiz 

You can connect with Dmitri through: Website | LinkedIn |Email| Twitter | Instagram


About Dmitri:As the CEO of Big Life Marketing, Dmitri specializes in scaling businesses using Google Ads, transforming over 10 companies from $100k to $1M per month. His expertise lies in YouTube ads and crafting effective marketing strategies, particularly for info products and e-commerce brands. 
You can connect with Dmitri through: Website | LinkedIn |Email| Twitter | Instagram

Enjoy This Podcast?If you enjoyed today's episode of the Ambitious Entrepreneur Podcast, then hit subscribe now! 
Post a review and share it! If you learned something by tuning into this podcast, do not hesitate to write a review and share it with your friends, so they can find out more about how to generate returns from a Google Ads account. 
For more updates and episodes, visit the Ambitious Entrepreneur Show website. You can also subscribe through Apple Podcasts, Google Podcasts, Spotify, Stitcher, Email, RSS, and more! 
You can also follow us through Facebook. 
Want to build a scalable business you are passionate about? Join The Influence Alliance – the Business Building Community for Change Makers. 
Want to launch your own Thought Leader Podcast? Access my ‘Are You Ready to Launch Your Podcast’ Quiz here and have a chat with me. 
Have any questions? You can contact me through these platforms: 


Company website 


Instagram 


Facebook 


Join our Community of Change Makers 

Twitter


Linkedin 

To staying ambitious, 
Learn more about your ad choices. Visit megaphone.fm/adchoices

26. Your Call to Action – why the ‘next step’ is important

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