Hosts Brad Minton and Megan Vallee are joined in this episode by Hannah Morgan, Owner and Job Search Strategist with Career Sherpa. Hannah discusses her career journey and how she came to find career coaching and job search strategy as her calling in life. She talks about how social media has changed the landscape of personal branding, networking, and job search and is a powerful tool for career advancement. She highlights the ways in which young people and aspiring professionals can utilize various platforms such as LinkedIn, Facebook, Instagram, and Tik Tok, She highlights steps that students and new grads can take to shift from using this platforms in a personal capacity to a more professional way. Hannah reminds our listeners the areas of caution regarding social media including how employers view candidates pages, and the ways this can work against job seekers and those looking to break into an industry. Hannah many small, easy action steps that our listeners can take to maximize their brand through the use of social media including ways to engage with companies, employers, and employees in companies of interest.