In this value-packed episode of Your Career Journey, Emma speaks with Marketer Catherine Toms, Co-Founder of Marketing Growth Academy, about staying competitive in a marketing world being reshaped by AI.
With 20+ years of experience helping global brands and marketing teams evolve through digital transformation, Catherine shares exactly how AI is impacting the marketing profession—and how to skill up without getting overwhelmed.
💬 What You’ll Learn in This Episode:
✨ What AI really means for marketers today
🧭 How to upskill, even when your company isn’t on board
🔥 Why human creativity still wins—especially with AI support
🔓 How to use AI to boost performance, not just productivity
🧠 The mindset shifts needed to stay ahead in your career
👫 What it’s really like running a business with your spouse
🎯 Why leadership and emotional intelligence matter more than ever
This episode is packed with insight, honesty, and practical tools, especially for marketers, creatives, and career-changers looking to future-proof their path.
⏱️ TIMESTAMPS
00:00 Welcome & Guest Intro
02:14 From Recruitment to Digital Marketing
04:00 Embracing Change in a Shifting Industry
06:23 How AI is Disrupting the Marketing Landscape
08:36 Upskilling & Practical Adoption of AI
18:05 Generational Differences in Adopting Tech
20:15 Navigating Workplace AI Tools & Pressure
26:23 Where AI Fits in Business Processes
27:56 Marketing’s Role in Leading AI Innovation
29:47 How to Upskill Independently
35:25 AI + Human Skills: The Future of Work
40:38 Starting Over in a New Country & Business
43:17 Entrepreneurship: Honest Truths
46:15 Working with Your Spouse
48:51 Why Lifelong Learning is Non-Negotiable
👩💼 About Catherine Toms
Catherine is a Marketer and Co-Founder of Marketing Growth Academy, helping professionals and businesses embrace digital change, data, and AI.
🌐 Website: https://aiinmarketing.co/
🎓 Free Weekly AI Training: https://aiinmarketing.co/webinars
💼 LinkedIn: https://www.linkedin.com/in/catherinetoms
Can you also find episodes on YouTube: https://www.youtube.com/@EmmaGrahamCareerCoach/videos
Your host, Emma Graham, Career Coach and ex-recruiter, is here to help you with:
💡 Gain clarity on what’s important to you
💡 Confidently communicate your value
💡 Build a personal brand and a strong network
💡 Take a strategic approach to your next move
💡 Navigate the job market effectively
💡 Build career confidence with a repeatable success blueprint
🌐 Explore my coaching programs and free resources:
Website: https://www.egconsulting.au/
LinkedIn: https://au.linkedin.com/in/emmajgraham
Instagram: https://www.instagram.com/emmagrahamcareercoach/
🎁 Free Resources:
📄 CV Development Guide: https://www.egconsulting.au/cv-advice
📄 LinkedIn Profile Optimisation Guide: https://www.egconsulting.au/linkedin-profile-guide
📅 Book Your FREE Career Strategy Discovery Call:
https://calendly.com/emmagrahamconsulting/discovery-call