Don’t wait until December. In this episode, Zack Esgar shares a practical November checklist to help churches maximize Christmas outreach online. You’ll learn how to build a high-converting Christmas landing page, what keywords actually matter (hint: “candlelight service” beats “Christmas Eve service”), how to use the Google Ad Grant, and how to run Facebook/Instagram ads that reach seekers with real stories—not just promos. We’ll also cover how FAQs on your page improve discoverability in AI tools like ChatGPT and Perplexity.

What you’ll learn:

• Build a Christmas landing page that answers visitor questions (times, kids, directions, what to wear) and converts
• SEO that works: use “Candlelight Service + [City]”, update the year, add photos, and interlink posts
• Google Ad Grant basics to capture high-intent searches
• Social ads that perform: budgets, creative mix, storytelling, and frequency
• Why to advertise before and after Christmas (not just Christmas Eve)
• How FAQs help AI surface your church to people searching “near me”

Resources mentioned:

• SEO copy + Canva template: https://docs.google.com/document/d/1DKEFSngdmtW5rb28P0yOdkq8yQMeqMqw2KGLrxgUhvc/copy
• Church Growth Calendar: https://docs.google.com/spreadsheets/d/1RL9Cp6oe6EOOTEuLy0owRwx2rnmK3ERoYV5oxYkv8Hs/edit

Follow for weekly episodes that help churches communicate smarter:

• YouTube: https://www.youtube.com/@SmarterChurchCommunications
• Website: https://www.tentapps.com
• Resources: https://tentapps.com/resources/
• Instagram: https://www.instagram.com/tentapps/
• Facebook: https://www.facebook.com/tentapps

Hosted by Zack Esgar. Produced by Tent Apps.