Want to reach more people than ever this Christmas without a big media budget? In this video, Zack shows you how to use simple, authentic social media video ads (recorded on your phone) to invite your community to your Christmas services—and actually get them to show up.

You’ll learn how to:
– Record invite videos with your pastor, staff, and church families
– Use portrait mode, captions, and subtle Christmas music to boost engagement
– Add a clear RSVP call-to-action so you can follow up with guests

Smarter Church Communications helps church leaders communicate clearly, save time, and reach more people for Christ using practical digital strategies.

Subscribe for more church communication tips:
https://www.youtube.com/@SmarterChurchCommunications

Listen to the Smarter Church podcast:
https://podcasters.spotify.com/pod/show/smarter-church

Follow Tent Apps on Instagram:
https://www.instagram.com/tentapps/

Follow Tent Apps on Facebook:
https://www.facebook.com/tentapps

Explore Tent Apps and tools for your church:
https://www.tentapps.com

Resources for churches:
https://tentapps.com/resources/

Watch previous Smarter Church Communications episodes:
https://www.youtube.com/@SmarterChurchCommunications/videos

#SmarterChurch #ChurchCommunications #ChristmasService

Christmas doesn’t have to mean chaos. In this episode, we walk through a simple church Christmas service planning process so you can prep your church for Christmas without panicking in December.

You’ll hear practical, real‑world ideas for:

• When to start planning and how many services to offer
• Core communication pieces (invite cards, signs, website, social media)
• Using ads and local exposure to reach your community
• Planning candlelight moments, kids elements, and a family‑friendly experience
• Building a healthy volunteer plan
• Welcoming first‑time guests and following up after Christmas

Follow the Smarter Church podcast for more practical tips to help your church communicate clearly, save time, and reach more people for Christ.

Links:
YouTube: https://www.youtube.com/@SmarterChurchCommunications
Resources for churches: tentapps.com/resources
Website: https://www.tentapps.com/

Don’t wait until December. In this episode, Zack Esgar shares a practical November checklist to help churches maximize Christmas outreach online. You’ll learn how to build a high-converting Christmas landing page, what keywords actually matter (hint: “candlelight service” beats “Christmas Eve service”), how to use the Google Ad Grant, and how to run Facebook/Instagram ads that reach seekers with real stories—not just promos. We’ll also cover how FAQs on your page improve discoverability in AI tools like ChatGPT and Perplexity.

What you’ll learn:

• Build a Christmas landing page that answers visitor questions (times, kids, directions, what to wear) and converts
• SEO that works: use “Candlelight Service + [City]”, update the year, add photos, and interlink posts
• Google Ad Grant basics to capture high-intent searches
• Social ads that perform: budgets, creative mix, storytelling, and frequency
• Why to advertise before and after Christmas (not just Christmas Eve)
• How FAQs help AI surface your church to people searching “near me”

Resources mentioned:

• SEO copy + Canva template: https://docs.google.com/document/d/1DKEFSngdmtW5rb28P0yOdkq8yQMeqMqw2KGLrxgUhvc/copy
• Church Growth Calendar: https://docs.google.com/spreadsheets/d/1RL9Cp6oe6EOOTEuLy0owRwx2rnmK3ERoYV5oxYkv8Hs/edit

Follow for weekly episodes that help churches communicate smarter:

• YouTube: https://www.youtube.com/@SmarterChurchCommunications
• Website: https://www.tentapps.com
• Resources: https://tentapps.com/resources/
• Instagram: https://www.instagram.com/tentapps/
• Facebook: https://www.facebook.com/tentapps

Hosted by Zack Esgar. Produced by Tent Apps.

Want to capture the heart of your church through photos but not sure where to start? This podcast will help you get started! Your church doesn’t need a studio or Hollywood film crew—just intentional storytelling through great church photography. With Zack's helpful tips and our downloadable shot list, any volunteer can walk away with authentic photos that reflect your church’s identity and invite visitors to feel right at home.

Your church can appear in the top Google results when people search “church near me.” In this episode, Zack unpacks step-by-step **church Google profile optimization** strategies – from reviews to photos and updates – and shares real client data showing how churches achieved **3X more quality visits**. Follow for more weekly strategies to optimize your church communication and digital visibility. Resources: https://tentapps.com/resources/

In this episode, Zack Esgar from Tent Apps shares practical ways church leaders and communicators can use AI tools to save time, streamline announcements, and reach more people. Discover top tools like Sermon Shots, CaptionKit, Church Canvas, and Tent Apps’ new AI content generator. Learn best practices, hear real-life examples, and get tips for integrating AI into your ministry—without losing your church’s unique voice.

Connect with us for more resources and updates:
YouTube: Smarter Church Communications
Instagram: @tentapps
Facebook: Tent Apps
Spotify: Smarter Church Podcast
Website: tentapps.com
Watch previous episodes: YouTube Videos
Resources for churches: tentapps.com/resources

Follow for weekly episodes and actionable church communication tips!

Unlock how to use SEO tools to craft relevant sermon topics that meet your congregation’s real needs. In this episode, Zack Esgar shares practical steps for church leaders to discover what people are searching for online and turn those insights into powerful, timely sermons.
Follow for weekly church communication strategies and digital ministry tips.
Guests: Zack Esgar
Learn more: https://tentapps.com/resources/

Give your church’s social media a tune up! In this episode, Zack Esgar shares real-life audits, actionable tips, and free templates to help your church connect and grow online.
Follow for weekly church communication strategies!
More resources: https://tentapps.com/resources/

Are you a church leader or communicator struggling to Create Engaging Church Content that truly connects? You’re not alone. In a recent episode of the Smarter Church Communications Podcast, host Zack Esgar sat down with Will Parkins—an evangelist, college pastor, and digital media expert—to discuss the easiest ways churches can create engaging content that truly connects. Their conversation is packed with practical advice, real-world examples, and actionable steps for any church looking to make a bigger impact in today’s digital world.

Is your church website missing the one page that could boost engagement and involvement?
In this episode, Zack Esgar and Mindy break down why a central "Sign Up & Events" page is essential for every church.
Learn practical strategies, real-life examples, and tech tips to make your events page a powerful tool for connection.
Follow for weekly insights on smarter church communication!
More resources: https://tentapps.com/resources/