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What if I told you that someone else could pay YOU to podcast?

And guess what, it's not a sponsor.

In this episode, we first dissect sponsorships, how they function, and WHY you shouldn't be interested in them.

We'll also show you how we managed to get one of our clients to pay for our very own podcast.

📌 Jump In Here:

0:00 - The premise: 1 client covers your show

0:54 - Sponsorship redefined as a client saying yes

2:58 - Why mattress ads feel off and hurt trust

3:55 - Two reframes: your show is the intro, you are the sponsor

7:47 - Affiliates as low-friction, no-strings cash

10:20 - Case study: Wealth Warehouse says no to sponsors

13:50 - The real admin and tiny payouts of ads

20:14 - The metric: 1–3 clients can fund a year

24:26 - Track it: “Where did you hear about us?”

26:00 - Self-sponsor with a lead magnet, not a hard call-to-action

30:07 - Recap: be your own sponsor first

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