Curious about what your coaching niche is? [TAKE OUR QUIZ] 

In this episode of Six Figure Certified, Liv is breaking down one of the most overlooked pieces of building a profitable coaching business: market research. Because if you’ve ever launched a coaching offer and heard nothing but crickets, it probably does not mean you’re bad at coaching. It may mean you created something based on what you thought people wanted, instead of what they are actually willing to pay for.

Liv walks listeners through a business-building exercise straight from IGC Coaching School, showing how new and growing coaches can stop guessing and start gathering real insight from the people they want to serve. She talks about the difference between creating an offer that sounds nice and creating one that makes your ideal client think, “Oh my God, I need that now.”

This episode is for coaches who are ready to get clearer, bolder, and more strategic with their coaching offers, content, messaging, and niche. If you want to understand what your ideal clients are really struggling with, what language they’re already using, and what they may actually invest in, this conversation will help you start looking in the right places without overcomplicating the process.

Key highlights from this episode:

• Why your coaching offer may not be converting, even if you’re a great coach
• How market research helps you create coaching packages people actually want
• The role of client language in stronger messaging and content
• How to stop relying on assumptions when building your coaching business
• Why surveys, DMs, emails, and calls can all reveal valuable insight
• The difference between surface-level questions and questions that lead to better offers
• How market research can help you clarify your niche, ideal client, and transformation
• Why coaches need to get comfortable asking, testing, and gathering real-world data
• How to use market research to create content that speaks directly to your ideal client
• What to look for when your ideal clients tell you what they’re actually struggling with

Free Resources from Inner Glow Circle:

Discover Your Coaching Niche Quiz

Get Access to Free Workshop: Get Paid to Coach 

Speak with our Admissions Team

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