Let's be real—hosting a summit is a ton of work, but the real magic (and money) happens after it's over. Yet this is exactly when most hosts drop the ball, feeling relieved it's done instead of capitalizing on all the momentum they've built.
To help us unlock the post-summit goldmine, I'm joined by Julie C. Butler, known as the Summit Queen. Julie is a virtual summit coach who specializes in helping coaches confidently host their first summit to expand their email list, increase visibility, and boost revenue. With over 15 years of business experience and having grown her own list by 1,500+ people through summits, she knows exactly how to turn summit attendees into loyal customers.
Today, we're diving into what happens after your summit ends, the innovative approaches to speaker networking, and how to stand out in an increasingly crowded summit space.
HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE:
1️⃣ Nurture Your New Audience - Learn why 42% of Julie's income comes directly from summit attendees and how to properly nurture these warm leads after your event ends.
2️⃣ Build Meaningful Connections - Discover how to create valuable relationships with speakers through pre-recordings and dedicated networking opportunities that lead to future collaborations.
3️⃣ Focus on Quality Over Quantity - Understand why having 500 of the right attendees is more valuable than 2,000 random ones, and how to attract your ideal audience through strategic speaker selection.
So, if you've been thinking about hosting a summit or want to get more from the ones you already run, grab your notebook—this episode is packed with practical strategies you can implement immediately.
CONNECT WITH JULIE:
Julie C Butler, Owner of Julie C Butler and Host of The Business Brilliance Growth Podcast, is a Virtual Summit Coach and an Amazon best-selling author with over 15 years of experience in business. She helps coaches on the other side of 40 confidently host their first virtual summit—so they can blow up their email list, 10x their visibility, grow their authority, and make more money.
She’s here to guide you every step of the way, making sure you share your expertise with the world, create lasting impact, and accelerate your business success—without the overwhelm!
Website
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FREE WEBINAR: How I Grew My List by 1450+ in 30 Days: The Power of Virtual Summits: https://juliecbutler.com/1450
RESOURCES MENTIONED IN THIS EPISODE:
- Get started with a 14-Day FREE trial of Circle
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- Discover bite-sized, big-hearted community strategies every week on Community @ Heart—your go-to YouTube playlist for building connection that actually sticks.
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TIMESTAMPS
00:00 Introduction to Virtual Summits
00:24 Meet Julie C. Butler, The Summit Queen
03:06 Julie’s Journey to Becoming a Summit Coach
04:06 The Birth of Julie’s Online Business
04:53 Hosting Successful Summits
07:52 Post-Summit Strategies and Nurturing Your Audience
14:14 Frequency and Planning of Summits
22:40 Leveraging Your Audience Post-Summit
23:39 Introduction to Private Communities
24:02 Nurturing Your Community Post-Summit
25:48 Choosing the Right Platform for Your Community
27:59 The Benefits of Speaking at Summits
31:31 Building Relationships Through Summits
34:25 Innovative Summit Strategies
37:36 The Future of Summits
42:00 Conclusion and Where to Find More Information
