The THOMcast

Your company structure defines your impact #OrganizationalDesign — THOMcast E02

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Today, Oliver McAllister and Sophie Van Orden join us to tell us all about organizational design, how important it is for a company that wants to cope with change and how marketers can impact it.

🌶 TODAY’S MENU

  • How to structure your company in order to achieve your goals efficiently
  • What are the main pitfalls of organizational design we see way too often
  • How any marketers can positively impact org. design even if they are not decision makers

    • 🧩 RESOURCES 👉 https://bit.ly/THOMcastE02

    • Summary of the episode
    • Full guide on becoming an agile organization
    • Culture Design Canvas: assessing and strengthening your company culture

      • 🚀 TIMESTAMPS

      • (01:22) Introduction of our experts: Oliver and Sophie
      • (03:22) What are some big Organizational Design trends we see during the pandemic?
      • (04:54) Do you see typical mistakes people make in their process?
      • (07:32) How can marketeers and our peers better deal with change?
      • (11:20) What are some of the typical questions you get from managers struggling with change in their organization?
      • (13:50) Could you give us some examples how to tackle these questions?
      • (16:24) How do you convince marketers that the proposed change solution will also work for them?
      • (19:00) How does this all apply to me? How can I weigh in on these big topics?
      • (21:15) Wrapping up with Sophie and Oliver

        • 🙋‍♀️ CONTACT US

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        * * *

        This episode is brought to you by The House of Marketing.

        Special thanks to Oliver McAllister and Sophie Van Orden. Made by Jean-Marc Santolin, Eva Balemans & Pablo Troussard.

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