Linkedin for Consultants Part 2: Technical Setup Watch the PART 1: https://www.youtube.com/watch?v=_NQ97Wzu7FM In this podcast episode 92, Russell Pearson shares advanced technical tips to enhance your LinkedIn profile and boost your consulting business, focusing on three key areas: profile setup, gaining credibility, and effective publishing. First, Russell walks through his LinkedIn profile from both a public and logged-in perspective, highlighting the importance of a professional photo, an informative banner, and a well-crafted "About" section that speaks directly to your audience. He emphasizes the significance of optimizing your profile for search engines and explains how to effectively connect with others on LinkedIn, suggesting a simple, friendly approach over lengthy, business-focused introductions. Additionally, Russell discusses the value of earning badges like "Top Voice" in your field and the benefits of regularly publishing a newsletter to engage your network. For a comprehensive understanding, it is recommended to watch the first part of this series, which delves into LinkedIn strategy. Get for Free resource here: https://russellpearsonprograms.com/ai-prompts Visit THE CONSULTING GUILD here: https://theconsultingguild.com/ Subscribe for more valuable content on Russell Pearson Programs, and stay tuned for upcoming discussions on effective improvement strategies. Your Consulting Business Podcast provides weekly thoughts, ideas, and insights for creating a Consulting Business that aligns with a Lifestyle you LOVE. #LinkedInTips #ConsultingBusiness #SocialMediaStrategy #ProfessionalNetworking #BusinessGrowth #LinkedInProfile #ConsultingSuccess #BusinessConsultant #LinkedInMarketing #ExpertTips #LinkedInGrowth #EntrepreneurTips #SmallBusiness #LinkedInSEO #LinkedInOptimization

Linkedin for Consultants Part 1: Strategy You can watch the whole video on Youtube: https://youtu.be/_NQ97Wzu7FM 

In today's podcast episode 91, Russell Pearson shows you how to use LinkedIn effectively as a consultant by focusing on strategic positioning. First, Russell emphasizes that LinkedIn should be used as a positioning tool rather than a resume, showcasing your current expertise. Next, he highlights the importance of having a voice by sharing original content and engaging in meaningful conversations. Finally, Russell stresses the need to identify and connect with a specific target audience to make your message impactful. Don't forget to subscribe for part two, where I'll dive into the technical setup of your LinkedIn profile to maximize engagement and generate leads.  Get for Free resource here: https://russellpearsonprograms.com/ai-prompts

Visit THE CONSULTING GUILD here: https://theconsultingguild.com/ Subscribe for more valuable content on Russell Pearson Programs, and stay tuned for upcoming discussions on effective improvement strategies.

Your Consulting Business Podcast provides weekly thoughts, ideas, and insights for creating a Consulting Business that aligns with a Lifestyle you LOVE. #LinkedInTips #ConsultingBusiness #SocialMediaMarketing #LinkedInStrategy #BusinessGrowth #LinkedInExpert #DigitalMarketing #ProfessionalNetworking

New ChatGPT4o A.I. Skills for Consultants: Artificial Intelligence You can watch the whole video on Youtube: https://www.youtube.com/watch?v=UF8NDtd6IFs

In today's podcast episode 90, Russell Pearson dives into some of the latest tricks and tactics in artificial intelligence, specifically focusing on how consultants can leverage these innovations to enhance their practices. We explore new features from Chat GPT-4, showcasing how it can create realistic images and generate HTML and CSS from hand-drawn sketches. Russell also demonstrates how to utilize AI for summarizing large documents and running SWOT analyses, which can significantly streamline your workflow. Moreover, he emphasizes the importance of integrating AI tools like Chat GPT into your business to stay competitive Get for Free AI Prompts resource: https://russellpearsonprograms.com/ai-prompts

Visit THE CONSULTING GUILD here: https://theconsultingguild.com/ Subscribe for more valuable content on Russell Pearson Programs, and stay tuned for upcoming discussions on effective improvement strategies.

Your Consulting Business Podcast provides weekly thoughts, ideas, and insights for creating a Consulting Business that aligns with a Lifestyle you LOVE.

Should Consultants Do Social Media Marketing?

In today's podcast episode 89, Russell Pearson discusses the effectiveness and challenges of social media marketing for consultants. He emphasizes the importance of using social media to foster genuine conversations rather than trying to go viral. Russell explains that platforms like LinkedIn and Facebook can be valuable for connecting with potential clients, but they need to be used strategically. He also highlights the significance of knowing, liking, and trusting in client relationships, and how social media can facilitate this process. Lastly, Russell shares insights on positioning yourself as an expert and ensuring your social media efforts translate into meaningful engagements and business opportunities. Visit this website to discover FREE resources: https://russellpearsonprograms.com/ Subscribe for more valuable content on Russell Pearson Programs, and stay tuned for upcoming discussions on effective improvement strategies.

Your Consulting Business Podcast provides weekly thoughts, ideas, and insights for creating a Consulting Business that aligns with a Lifestyle you LOVE.

How to Become an Industry Leader

In today's podcast episode 88, Russell Pearson shares his expertise on becoming an industry leader by focusing on positioning and branding. With over 30 years of experience and a spot in the Speaker Hall of Fame in Australia, He reveals three key steps to position yourself as a high-demand consultant: knowing who you are, identifying your target market, and defining the primary result you offer. Russell emphasizes the importance of having a clear brand, connecting specifically with your audience, and being known for delivering exceptional results. Don't forget to leave a comment sharing your expertise or insights from this video. Visit this website to discover FREE resources: https://russellpearsonprograms.com/ Subscribe for more valuable content on Russell Pearson Programs, and stay tuned for upcoming discussions on effective improvement strategies.

Your Consulting Business Podcast provides weekly thoughts, ideas, and insights for creating a Consulting Business that aligns with a Lifestyle you LOVE.

How to Make Your First $100K as a Consultant

In today's podcast episode 87, Russell Pearson shares essential strategies for making your first $100,000 as a consultant, regardless of whether you're just starting out or looking to scale your existing business. The first step is identifying specific problems you can solve effectively, based on your experience and expertise. Next, target a niche audience that faces these issues most frequently to ensure focused and efficient marketing efforts. Russell emphasizes the importance of setting up a proper business structure, including a separate bank account and engaging an accountant early on. Lastly, he discuss the three primary ways to create value for clients—making money, saving money, and improving quality of life—and suggest pricing your services at a fraction of the value you provide to ensure a fair and attractive proposition. Download Resource to Find Large Groups of Prospects:  https://russellpearsonprograms.com/boolean-large-groups/ Visit this website to discover FREE resources: https://russellpearsonprograms.com/ Subscribe for more valuable content on Russell Pearson Programs, and stay tuned for upcoming discussions on effective improvement strategies.

Your Consulting Business Podcast provides weekly thoughts, ideas, and insights for creating a Consulting Business that aligns with a Lifestyle you LOVE.

The Mathematical Secret to Consulting Success

In today's podcast episode 86, Russell Pearson shared three crucial numbers that can drive your business success: the ratio of short conversations, priority calls, and design calls to sales. Understanding these ratios helps you focus on high-value activities, like having meaningful, two-way conversations rather than getting distracted by less impactful tasks. By knowing your specific numbers, you can plan effectively to scale your business, even if it means just one conversation a day to achieve significant growth.  Visit this website to discover FREE resources: https://russellpearsonprograms.com/ Subscribe for more valuable content on Russell Pearson Programs, and stay tuned for upcoming discussions on effective improvement strategies.

Your Consulting Business Podcast provides weekly thoughts, ideas, and insights for creating a Consulting Business that aligns with a Lifestyle you LOVE.

How to DESTROY Your Consulting Business in 5 Simple Steps

In today's podcast episode 85, Russell Pearson outlined five key ways to destroy your consulting business. First, work with everyone and spread yourself thin, ensuring you make no real impact. Second, stop talking to people, which will quickly deplete your client base. Third, wait for clients to call you, leading to a rapid decline in business. Fourth, ignore your numbers, so you remain unaware of your financial health. Lastly, stop improving, guaranteeing you fall out of touch with industry trends and client needs. To actually grow your business, simply do the opposite of these destructive steps. Visit this website to discover additional FREE resources: https://russellpearsonprograms.com/ Watch How to setup and how to grow a consulting business: https://youtu.be/iofglIQlLkE Subscribe for more valuable content on Russell Pearson Programs, and stay tuned for upcoming discussions on effective improvement strategies.

Your Consulting Business Podcast provides weekly thoughts, ideas, and insights for creating a Consulting Business that aligns with a Lifestyle you LOVE.

How to Build a Consulting Business: Free Training

In today's podcast episode 84, Russell Pearson discusses building a successful consulting business, emphasizing the importance of energy and time management, clarity in understanding the audience, and improving the sales process to increase close rates. He also stresses the value of niching down to increase focus and impact, and provides a three-step niche development process. Pearson rates himself high on having an effective pipeline process and list of ideal prospects, but lower on identifying his target audience. Visit this website to discover additional FREE resources: https://russellpearsonprograms.com/

Subscribe for more valuable content on Russell Pearson Programs, and stay tuned for upcoming discussions on effective improvement strategies.

Your Consulting Business Podcast provides weekly thoughts, ideas, and insights for creating a Consulting Business that aligns with a Lifestyle you LOVE.

My Top 5 Digital Tools for Marketing a Consulting Business in 2024 (Consulting Business Marketing)

Download your FREE Digital Tools Resource Guide: https://russellpearsonprograms.com/digital-tools/ In today's podcast episode 83, Russell Pearson shared the top five digital tools his consulting business uses to save time and attract ideal prospects, including LeadPages, Vid IQ, Meet Alfred, and Calendly. He also discussed other tools he utilizes to streamline online activities and enhance his presence on social media platforms, such as Meet Alfred and Chat GPT. Pearson emphasized the importance of having these tools to remain competitive and efficient in the consulting industry. Visit this website to discover additional FREE resources: https://russellpearsonprograms.com/

Subscribe for more valuable content on Russell Pearson Programs, and stay tuned for upcoming discussions on effective improvement strategies.

Your Consulting Business Podcast provides weekly thoughts, ideas, and insights for creating a Consulting Business that aligns with a Lifestyle you LOVE.