What The Prompt?

Your CRM Is Lying to You: The Truth About AI in Automotive


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In this episode of What The Prompt?, Michael Rodriguez sits down with Todd Smith, CEO of QoreAI, to break down the real state of artificial intelligence in automotive retail. From CRMs that fail to deliver, to lead quality myths, to why most AI tools are just “smarter spreadsheets,” this conversation hits where it matters: dealership performance.


Todd reveals what a true System of Intelligence looks like, and why data hygiene is the #1 priority for any dealer looking to future-proof their business. Whether you’re a GM, GSM, or vendor building for the auto space, this episode is your prompt to stop guessing—and start knowing.


What You’ll Learn:

✅ Why most CRMs are stuck in the past

✅ What “AI as a co-pilot” really means

✅ How to prioritize leads using real buying signals

✅ The truth about lead quality, personas, and marketing ROI

✅ Why your data is probably lying to you—and how to clean it up

✅ What QoreAI is actually doing under the hood (no fluff)



Timestamps:

00:00 Unpacking AI in the Automotive Industry

02:11 Building the Brain of the Dealership

05:43 AI as a Co-Pilot, Not a Replacement

09:25 Transforming Customer Interactions with AI

13:09 Predicting Customer Behavior with Data

19:51 The Importance of Data Hygiene

25:19 QoreAI: A System That Thinks

26:56 Leveraging Data for Customer Insights

31:02 Understanding Lead Quality and Customer Behavior

37:48 Debunking AI Myths in Automotive Retail

43:01 Preparing for an AI-Driven Future

49:21 The Importance of Data Hygiene in AI Implementation



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#AI #AutomotiveRetail #CRMHacks #LeadScoring #WhatThePrompt #ToddSmith #QoreAI #AutoTech #DealershipInnovation

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What The Prompt?By Automotive Intelligence