Your Daily Development

Your Daily Development – Episode 16 – Niche Marketing Part 1 (of 2)

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Your Daily Development – VIP MARKETING & ADVERTISING Podcast

 

 

 

 

 

 

 

 

 

We speak with Jason Blumer of Blumer & Associates CPAs (Part 1 of 2) about niche marketing & more!

In this episode:

Many accountants don’t specialize in a particular industry. What made Blumer & Associates CPAs focus on the advertising, creative and marketing industry for accounting?

  • Is it good to have a niche?
  • Why is it important for to have a niche?
  • Do you find that most agency owners are great at their position but bad at the business end of the business?
  • What type of situations do you see or mistakes do you see business owners/agency owners make.
  • Many people don’t understand that if you don’t run your back office correctly you could shut down your entire business. What are the first things you would advise a new agency owner to do from an accounting standpoint?
  • How important are budgets for ad agencies?
  • How can agency’s make smarter decisions on expenses such as hiring, building location etc?
  • What are the tough financial decisions that agency owners have to make? How can they be prevented?
  • Has being too nice every gotten in the way of giving a business owner hard medicine/coaching advice?
    • About our Guest:
    Jason Blumer of BLUMER & Associates CPA
    Jason Blumer is the Chief Innovative Officer of his firm, Blumer & Associates, CPAs. T
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