Your Daily Development

By Vip Marketing & AdvertisingBusiness

Your Daily Development episodes

August 30, 2017Your Daily Development – Episode 24 – What is the Magic Word?
Your Daily Development – VIP MARKETING & ADVERTISING Podcast
In This Episode:
Can one word make or break your advertising campaign?
In the same way that an advertising campaign can make or break your business, just one word can change the course of your advertising campaign. That’s something to think about in how you approach your creative.
What is the magic word that will separate you from your competitors? Find out today in this episode of Your Daily Development!
Thank you to our subscribers for your support, if you liked this podcast please show your support by leaving Your Daily Development a rating & review on iTunes, Google Play, Soundcloud or wherever you listen to content.
Topics Discussed:
The impact of changing just one word
How can using different words separate you from competitors?
“Enjoy it here?” or “Take it to go?”
How do consumers feel about automotive advertising?
“Trade-In” vs “Exchange”
Shout out to Coastal Coffee Roasters in Summerville, SC
What makes an advertising campaign fail?
How important is creative, really?
What gets you noticed by consumers?
Thanks for listening, once again please be sure to share this podcast and leave us a review.
For your marketing and advertising visit www.veryimportantplacement.com
Produced By Craft Creative. Your Premium Video Production and Graphic Design P
9 min
August 10, 2017Your Daily Development – Episode 23 – The Prescription to Success
Your Daily Development – VIP MARKETING & ADVERTISING Podcast

In this Episode:
Your Daily Development is back after a short leave of absence as Eric & Family welcomed a new addition to the VIP & Craft Family. Which also meant dealing with doctors and specialists. A LOT of doctors and specialists, which leads us to todays topic… The health of your business and you guessed it, the “Prescription to Success”.
So why does it seem to be so difficult for business owners to follow advice from their Marketing / Advertising partners?
When it comes to your business health. I suggest you take the prescription.
As always we appreciate your support and if you enjoyed this episode or found it helpful please leave us a rating & review on iTunes, Google Play, Soundcloud or wherever you listen to podcasts.

Topics Discussed:
Eric & Family welcome their son into the world
Taking doctors advice without question
The “Soft Sell” approach of the medical industry
How this differs from the world of Advertising & Marketing
Clients often question the advice of their Marketing Partners
Marketing Professionals practice in a way similar to Medical or Legal professionals
Doctors are concerned about your health, your agency is concerned about the health of your business
Trust in a relationship with your agency
Not every business requires the same prescription
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12 min
August 10, 2017Your Daily Development – Episode 22 – Why Social Serious?
Your Daily Development – VIP MARKETING & ADVERTISING Podcast
In this episode:
Social media is the elephant in the room, you just can’t ignore it and it’s difficult for your advertising to thrive without it. Facebook is the perfect way to target your audience and receive the most information about your leads. Find out how to get started in this episode of Your Daily Development!
As always we appreciate your support and if you enjoyed this episode or found it helpful please leave us a rating & review on iTunes, Google Play, Soundcloud or wherever you listen to podcasts.
Social Media Topics Discussed:
How the internet came to prominence and now social media’s rise
The capabilities of Facebook VS Traditional media
How social media has replaced traditional media in many ways
Receiving specific information from your leads and using it to target future leads
Facebook has reduced the cost per lead
Move your marketing dollars into social media
Time, Team & Talent
Targeting geographically
Traditional is traditional for a reason
For your marketing and advertising visit www.veryimportantplacement.com
Produced By Craft Creative. Your #1 Video Production and Graphic Design Partner.
www.WeCraftCreative.com
What is VIP Marke
14 min
August 10, 2017Your Daily Development – Episode 21 – Who Cares?
In this episode:
Hold on to your marketing hats. This is a solo-cast….but Who Cares?
Who cares about marketing your business? No really. Who should care about marketing your business? The answer may surprise you. Because after all. If you don’t care about your business, why should your customers?
Learn about some of the keys to success in a marketing partnership that all stem from the very idea of “caring”.
As always we appreciate it if you would rate & review Your Daily Development wherever you listen (iTunes, Google Play, Soundcloud). 1 Star is Great, but 5 Stars is even better. Thank you to all of our listeners for the support so far!
As always we appreciate your support and if you enjoyed this episode or found it helpful please leave us a rating & review on iTunes, Google Play, Soundcloud or wherever you listen to podcasts.
Topics Discussed:
What happens if one party cares more about the relationship than the other?
The importance of performance calls and why you should have them monthly.
Do you have KPI’s in place?
What can you learn from each other?
The actions you can take to show that you do care.
Our first gushing voicemail from listener Brady
For your marketing and advertising visit www.veryimportantplacement.com
Produced By Craft Creative. Your #1 Video Production and Graphic Design Partner.
www.WeCraftCreative.com
What is VIP Marketing & Advertising?
We are a large–scale traditional, digital and inbound marketing company that is home grown based in Charleston, South Carolina. We were founded on the principles of high quality work and great service. Our team is filled with passionate members who always bring innovative ideas to the table.
VIP breaks the mold from the traditional advertising company. Gone are the days when you walk into a stuffy office and create print ads. We work in an open office environment that allows us to let our creative juices flow freely to create the best ads for all of our clients. VIP stays on top of the latest trends and leads the market with new ideas.
7 min
August 10, 2017Your Daily Development – Episode 20 – “How can I have a successful client relationship?”
Your Daily Development – VIP MARKETING & ADVERTISING Podcast
In this episode:
This episode Eric talks about what it takes to have a successful marketing partnership with your advertising agency.
NO GUESTS this week. This is a SOLO-CAST.
A client/agency relationship is just that… a relationship. Like any relationship it takes effort on both parties to make this a successful partnership. If you’re wondering how this applies to you and your business, trust me…it does. This episode Eric talks about what it takes to have a successful marketing partnership and the benefits it brings to your advertising and marketing.
As always we appreciate your support and if you enjoyed this episode or found it helpful please leave us a rating & review on iTunes, Google Play, Soundcloud or wherever you listen to podcasts.
Topics Discussed:
Rounding the bases (without the kissing)
What is 1st, 2nd, 3rd Base and a Home Run?
The three “C’s”
Communication
Compliments
Be Considerate
How to be “open” with your marketing partner
What practices will cause you to go out of business within 5 years?
For your marketing and advertising visit www.veryimportantplacement.com
Produced By Craf
13 min
August 10, 2017 Your Daily Development – Episode 19 – Marketing Agency Branding Part 2 (of 2)
Your Daily Development – VIP MARKETING & ADVERTISING Podcast
This week’s episode:
We speak with Jason Swenk, creator of “The Agency Playbook” to talk about some proven methods to stand out with your marketing and grow your business!
Welcome to “Swenk-School”, this episode is PART 2 (of 2).
Topics Include:
“Me too” agencies, what are they?
Why are marketing agencies constantly rebranding?
Can a marketing agency have more than one niche?
How is it that marketing agencies help clients to separate themselves and can’t take their own advice?
Let’s talk about marketing agency processes, you developed the agency playbook. Explain this to our listeners and why you created it.
Do you see that marketing agency owners are reluctant to speak with other agency owners? Is it beneficial for them to partner with one another?
Do you think marketing agency new business has changed?
Is it important for marketing agencies to cold call anymore? Does it still work?
How important is social media for marketing agencies? Do you see marketing agencies utilizing this tool well?
In one of your latest podcast, you discussed that marketing agencies must adapt or die. Can you and I discuss this further?
As always we appreciate your support and if you enjoyed this episode or found it helpful please leave us a rating & review on iTunes, Google Play, Soundcloud or wherever you listen to podcast
28 min
August 10, 2017 Your Daily Development – Episode 18 – Marketing Agency Branding (Part 1 of 2)
Your Daily Development – VIP MARKETING & ADVERTISING Podcast
This week’s episode:
We speak with Jason Swenk, creator of “The Agency Playbook” to talk about some proven methods to stand out with your marketing and grow your business!
Welcome to “Swenk-School”, this episode is PART 1 (of 2).
Topics Include:
“Me too” agencies, what are they?
Why are marketing agencies constantly rebranding?
Can a marketing agency have more than one niche?
How is it that marketing agencies help clients to separate themselves and can’t take their own advice?
Let’s talk about marketing agency processes, you developed the agency playbook. Explain this to our listeners and why you created it.
Do you see that marketing agency owners are reluctant to speak with other agency owners? Is it beneficial for them to partner with one another?
Do you think marketing agency new business has changed?
Is it important for marketing agencies to cold call anymore? Does it still work?
How important is social media for marketing agencies? Do you see marketing agencies utilizing this tool well?
In one of your latest podcast, you discussed that marketing agencies must adapt or die. Can you and I discuss this further?
As always we appreciate your support and if you enjoyed this episode or found it helpful please leave us a rating & review on iTunes, Google Play, Soundcloud or wherever you listen to podcast
31 min
August 10, 2017Your Daily Development – Episode 17 – Niche Marketing Part 2 ( of 2 )
Your Daily Development – VIP MARKETING & ADVERTISING Podcast

We speak with Jason Blumer of Blumer & Associates CPAs (Part 2 of 2) about niche marketing & more!
In this episode:
Many accountants don’t specialize in a particular industry. What made Blumer & Associates CPAs focus on the advertising, creative and marketing industry for accounting?
Is it good to have a niche?
Why is it important for to have a niche?
Do you find that most agency owners are great at their position but bad at the business end of the business?
What type of situations do you see or mistakes do you see business owners/agency owners make.
Many people don’t understand that if you don’t run your back office correctly you could shut down your entire business. What are the first things you would advise a new agency owner to do from an accounting standpoint?
How important are budgets for ad agencies?
How can agency’s make smarter decisions on expenses such as hiring, building location etc?
What are the tough financial decisions that agency owners have to make? How can they be prevented?
Has being too nice every gotten in the way of giving a business owner hard medicine/coaching advice?
About our Guest:
Jason Blumer of BLUMER & Associates CPA
Jason Blumer is the Chief Innovative Officer of his firm, Blumer & Associates, CPAs. T
21 min
August 10, 2017Your Daily Development – Episode 16 – Niche Marketing Part 1 (of 2)
Your Daily Development – VIP MARKETING & ADVERTISING Podcast

We speak with Jason Blumer of Blumer & Associates CPAs (Part 1 of 2) about niche marketing & more!
In this episode:
Many accountants don’t specialize in a particular industry. What made Blumer & Associates CPAs focus on the advertising, creative and marketing industry for accounting?
Is it good to have a niche?
Why is it important for to have a niche?
Do you find that most agency owners are great at their position but bad at the business end of the business?
What type of situations do you see or mistakes do you see business owners/agency owners make.
Many people don’t understand that if you don’t run your back office correctly you could shut down your entire business. What are the first things you would advise a new agency owner to do from an accounting standpoint?
How important are budgets for ad agencies?
How can agency’s make smarter decisions on expenses such as hiring, building location etc?
What are the tough financial decisions that agency owners have to make? How can they be prevented?
Has being too nice every gotten in the way of giving a business owner hard medicine/coaching advice?
About our Guest:
Jason Blumer of BLUMER & Associates CPA
Jason Blumer is the Chief Innovative Officer of his firm, Blumer & Associates, CPAs. T
28 min
August 10, 2017Your Daily Development – Episode 15 – Digital Marketing Part 2 (of 2)
Your Daily Development – VIP MARKETING & ADVERTISING Podcast
In this Episode:
We interview social media and digital marketing expert Kiosha Boyles.
Your business may have a social media page, but now what do you do? Find out today on this episode of Your Daily Development!
This episode is Part 2 of 2.
Topics Discussed:
How has social media changed the advertising industry?
Which social media outlet would you say is the juggernaut?
People say social media marketing doesn’t provide ROI lets discuss how it does. Can it bring ROI?
What are your feelings on SEM Search Engine Marketing?:
Is SEM effective?
Do notice advertising expenditures going more towards digital/social media?
Many clients/prospects that I have spoken to feel that they can have a relative manage their social media. I don’t believe this as I believe it takes a true professional to not only understand the social platforms but also know and adapt to the changes. Have you run across this and how do you combat this?
Where is the attention in advertising currently?
As always we appreciate your support and if you enjoyed this episode or found it helpful please leave us a rating & review on iTunes, Google Play, Soundcloud or wherever you listen to podcasts.
About Our Guest:
Kiosha Boyles is the Marketing Director of Richland County School District One where she leads the development, implementation
18 min

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