Listen in with our dairy farmer hosts, New York’s Audrey Donahoe and Georgia’s Jennifer Glover, as they talk with registered dietitians Katie Brown, Senior Vice President at National Dairy Council, and Abigail Copenhaver of Farmstead Nutrition & Consulting about what the dietary guidelines are, how they evolve, who follows them and how that affects dairy.

To learn more about the national dairy checkoff and your local dairy checkoffs, please visit www.usdairy.com.

Listen in with our dairy farmer hosts, Virginia’s Brittany Jones (@richlandsdairy) and New York’s Kathryn Bosley (@cow_nerd), as they talk with Suzanne Fanning, SVP from Dairy Farmers of Wisconsin, CMO for Wisconsin Cheese, and Jeff McCrory, Strategy for Mischief USA, about how traditional marketing and advertising has changed over recent years and what they are doing to reach our consumers through all the new channels like social media, streaming services, gaming and communities.

To learn more about the national dairy checkoff and your local dairy checkoffs, please visit www.usdairy.com.

No dairy farmer ever wants to think about a significant issue impacting his farm, much less a crisis. This episode of Your Dairy Checkoff Podcast is hosted by two dairy farmers who have faced such impacts on their own farms. Listen in as Wisconsin’s Amber Horn-Leiterman and Florida’s John Larson talk with Tricia Sheehan, vice president of crisis preparedness and issues management for Dairy Management Inc., and Hannah Thompson-Weeman, the newly announced president and CEO for the Animal Ag Alliance, about on-farm crisis preparedness and issues management.

There are issues that happen on the farm every day. But the types of crisis and issues that are hitting from outside your dairy - that are foreign forces – that's where organizations such as DMI and the Animal Ag Alliance are there to help.

DMI monitors what type of media traction is out there - from news reports to social media and online conversations. Your checkoff helps dairy farmers navigate the social pressures and become prepared for the media and their community so that they can provide their response to a difficult situation.

Learn from our guests and hosts how they navigate through a crisis and what to do to become better prepared on your own farm.

To learn more about the national dairy checkoff and your local dairy checkoffs, please visit www.usdairy.com.

In this episode of Your Dairy Checkoff Podcast, dairy farmer hosts, Connecticut’s Amanda Freund (@cowpots) and Washington’s Austin Allred (@royalfamilyfarming), as they have a conversation with dairy farmers, New Mexico’s Tara Vander Dussen (@taravanderdussen) and Kansas’s Melissa Hildebrand Reed (@hildebrandfarmsdairy), about how they share their story with consumers in real life ways that build trust and sales for dairy.

Consumers have become more and more separated from farm life. For them to understand how life has changed on the farm, these dairy farmers have taken to both in person and online consumer outreach to connect directly with the public, answer their questions and become their connection to agriculture. They do this by sharing their stories about sustainability, cow care and life on the farm.

You’ll get insights into how these dairy farmers plan their days, schedule their time, the platforms they use and how often they do it. Don’t miss this episode!   To learn more about the national dairy checkoff and your local dairy checkoffs, please visit www.usdairy.com.

In this episode of Your Dairy Checkoff Podcast, Mississippi dairy farmer Michael Ferguson and Idaho dairy farmer John Brubaker discuss the importance of exports with Krysta Harden, CEO and President of U.S. Dairy Export Council.

In 2021, 18% of all milk produced in the United States was sold outside of the country. U.S. Dairy Export Council works to establish relationships with international consumers and builds markets for U.S. milk. 

Dairy exports have evolved to meet global demands for high-quality, high-value dairy products. The work of U.S. Dairy Export Council is driven by dairy farmers to build trust and sales across the world which impacts all dairy farmers throughout the country.

Learn more from Krysta Harden and dairy farmers who have personally been involved with U.S. Dairy Export Council’s mission to enhance demand for U.S. dairy products   To learn more about the national dairy checkoff and your local dairy checkoffs, please visit www.usdairy.com.

In this episode of Your Dairy Checkoff Podcast, California dairy farmer Tyler Riberio and New York dairy farmer Emma Andrew-Swarthout chat with Michelle McBride, founder and CEO of GoodSport Nutrition, and Bill Graves, SVP of Product Research at Dairy Management, Inc. about dairy product innovation.

Did you know that your Dairy Checkoff supports six Dairy Foods Research Centers and dairy applications labs across the country to help bring new dairy products to market? 

Dairy product innovation through the University Dairy Research Centers can impact sales and trust in dairy as these experts work with the dairy industry to develop new products that go beyond consumer expectations in emerging domestic and international markets. 

Learn more as a local entrepreneur shares her experience working with the dairy farmer-funded Wisconsin Center for Dairy Research to create an all-natural sports drink made from the goodness of milk. 

Our experts will discuss how the University Research Centers work and the impact they have on new dairy product innovation   To learn more about the national dairy checkoff and your local dairy checkoffs, please visit www.usdairy.com.

In this episode of Your Dairy Checkoff Podcast, join our dairy farmer hosts, Wisconsin’s Laurie Winkelman and West Virginia’s Joe Shockey, as they have a conversation with Liz Jalkiewicz, registered dietitian and the nutrition specialist with the American Dairy Association North East, and Julie Ostrow, registered dietitian and the Vice President of dairy experience and wellness with Midwest Dairy, about why farmers might not see dairy’s benefits shared more broadly in the area of sports nutrition?

It’s easy to feel frustrated seeing social influencers touting dairy alternatives on the internet or other non-dairy options promoted at your local gym but that’s where your checkoff dollars come in, prompting evidence-based information to influential audiences to set the record straight. The work dairy checkoff is doing in the realm of sports nutrition range anywhere from targeting high school athletes, enhancing college athletics programs, and providing dairy nutrition education and outreach programs to health professionals that can include sports dietitians.

Learn more as these two experts discuss how checkoff is partnering with credentialed health professionals to spread the goodness of dairy and how even farmers can share this information with their local athletic groups. 

To learn more about the national dairy checkoff and your local dairy checkoffs, please visit www.usdairy.com.

In this episode of Your Dairy Checkoff Podcast, our farmer hosts have a conversation with Allison Ryan from MVP Dairy, and Brittany Snyder from the Adopt A Cow Program about virtual farm tours, especially how to handle when things go wrong with a live audience.

Many state and regional checkoffs including national and local farmers give virtual farm tours to industry professionals like dietitians and dairy buyers as well as tens of thousands of school children every year. While virtual tours don’t give the smell and feel of the farm, they have proven to reach thousands of people via recording no matter where and who they are. But what happens when things go sideways while you are live because farmers know all too well anything can happen on the farm! Tune in as Georgia dairy farmer Katelin Benkoski and Iowa dairy farmer Dan Venteicher converse with these tour giving experts on how to address those awkward situations, technology fails, and even tough questions from the crowd.

To learn more about the national dairy checkoff and your local dairy checkoffs, please visit www.usdairy.com.

Who pays for dairy donations during holiday food drives? Do they really translate to future sales and lifelong consumers? Dairy Farmers Joanna Shipp and Sam Schwoeppe have a conversation with a local retail milk buyer and a dairy donation specialist to discuss how dairy donations work, who benefits and if they are sustainable.

Increasing dairy sales and consumer trust is a goal for many companies and organizations across the industry, and dairy farmers often ask why dairy products are donated or given away when they can be sold.

In this episode of Your Dairy Checkoff Podcast, our farmer hosts have a conversation with Fran Mathis from Busch’s Fresh Market  and  Steve Terzo from American Dairy Association North East about why the dairy industry donates dairy products to hunger assistance programs and the impact it has on dairy consumption and sales.

To learn more about the national dairy checkoff and your local dairy checkoffs, please visit usdairy.com.

Why hasn’t my milk price gone up if checkoff is doing its job? What value has checkoff brought my farm lately?

Dairy Farmers Jess Peters from Pennsylvania and Larry Hancock from Texas do a deep dive on how the national and local dairy checkoffs are working to drive trust and sales of dairy products, and ensures farmers have a voice once milk leaves the farm.

In this episode of Your Dairy Checkoff Podcast, our farmer hosts will have a conversation with Lucas Lentsch and Peter Vitaliano about the value of the dairy checkoff.

In 1983, Congress created the dairy checkoff on behalf of U.S. dairy farmers to deal with the ongoing surplus of milk. Today, the national and local dairy checkoffs work on behalf of America’s dairy farmers and dairy importers to drive trust in and sales of U.S. dairy products, and ensures farmers have a voice once milk leaves the farm.

This happens through a unified effort between national and local farmer leadership and staff who represent your voice in the dairy industry with consumers, invest in research, insights and expertise, and collaborate with partners to achieve shared goals.

To learn more about the national dairy checkoff and your local dairy checkoffs, please visit usdairy.com.