You may have heard that dairy is dead but this couldn't be further from the truth. Dairy is a powerhouse in marketplace. Listen as Maine dairy farmer Jenni Tilton-Flood talks with Paul Ziemnisky, Executive Vice President of Global Innovation Partnerships at Dairy Management Inc., and Madlyn Daley, Senior Vice President of Consumer & Market Insights for Dairy Management Inc., about how dairy products are doing in the marketplace as well as how the national and local checkoffs are helping to drive dairy innovation and grow sales at retail and restaurants. We'll also get to hear about exciting new fluid milk products and what consumers are really looking for in dairy. Tune in to find out!

To learn more about the national dairy checkoff and your local dairy checkoffs, please visit www.usdairy.com.