In this episode of Your Dairy Checkoff Podcast, join our dairy farmer hosts, Wisconsin’s Laurie Winkelman and West Virginia’s Joe Shockey, as they have a conversation with Liz Jalkiewicz, registered dietitian and the nutrition specialist with the American Dairy Association North East, and Julie Ostrow, registered dietitian and the Vice President of dairy experience and wellness with Midwest Dairy, about why farmers might not see dairy’s benefits shared more broadly in the area of sports nutrition?

It’s easy to feel frustrated seeing social influencers touting dairy alternatives on the internet or other non-dairy options promoted at your local gym but that’s where your checkoff dollars come in, prompting evidence-based information to influential audiences to set the record straight. The work dairy checkoff is doing in the realm of sports nutrition range anywhere from targeting high school athletes, enhancing college athletics programs, and providing dairy nutrition education and outreach programs to health professionals that can include sports dietitians.

Learn more as these two experts discuss how checkoff is partnering with credentialed health professionals to spread the goodness of dairy and how even farmers can share this information with their local athletic groups. 

To learn more about the national dairy checkoff and your local dairy checkoffs, please visit www.usdairy.com.

In this episode of Your Dairy Checkoff Podcast, our farmer hosts have a conversation with Allison Ryan from MVP Dairy, and Brittany Snyder from the Adopt A Cow Program about virtual farm tours, especially how to handle when things go wrong with a live audience.

Many state and regional checkoffs including national and local farmers give virtual farm tours to industry professionals like dietitians and dairy buyers as well as tens of thousands of school children every year. While virtual tours don’t give the smell and feel of the farm, they have proven to reach thousands of people via recording no matter where and who they are. But what happens when things go sideways while you are live because farmers know all too well anything can happen on the farm! Tune in as Georgia dairy farmer Katelin Benkoski and Iowa dairy farmer Dan Venteicher converse with these tour giving experts on how to address those awkward situations, technology fails, and even tough questions from the crowd.

To learn more about the national dairy checkoff and your local dairy checkoffs, please visit www.usdairy.com.

Who pays for dairy donations during holiday food drives? Do they really translate to future sales and lifelong consumers? Dairy Farmers Joanna Shipp and Sam Schwoeppe have a conversation with a local retail milk buyer and a dairy donation specialist to discuss how dairy donations work, who benefits and if they are sustainable.

Increasing dairy sales and consumer trust is a goal for many companies and organizations across the industry, and dairy farmers often ask why dairy products are donated or given away when they can be sold.

In this episode of Your Dairy Checkoff Podcast, our farmer hosts have a conversation with Fran Mathis from Busch’s Fresh Market  and  Steve Terzo from American Dairy Association North East about why the dairy industry donates dairy products to hunger assistance programs and the impact it has on dairy consumption and sales.

To learn more about the national dairy checkoff and your local dairy checkoffs, please visit usdairy.com.

Why hasn’t my milk price gone up if checkoff is doing its job? What value has checkoff brought my farm lately?

Dairy Farmers Jess Peters from Pennsylvania and Larry Hancock from Texas do a deep dive on how the national and local dairy checkoffs are working to drive trust and sales of dairy products, and ensures farmers have a voice once milk leaves the farm.

In this episode of Your Dairy Checkoff Podcast, our farmer hosts will have a conversation with Lucas Lentsch and Peter Vitaliano about the value of the dairy checkoff.

In 1983, Congress created the dairy checkoff on behalf of U.S. dairy farmers to deal with the ongoing surplus of milk. Today, the national and local dairy checkoffs work on behalf of America’s dairy farmers and dairy importers to drive trust in and sales of U.S. dairy products, and ensures farmers have a voice once milk leaves the farm.

This happens through a unified effort between national and local farmer leadership and staff who represent your voice in the dairy industry with consumers, invest in research, insights and expertise, and collaborate with partners to achieve shared goals.

To learn more about the national dairy checkoff and your local dairy checkoffs, please visit usdairy.com.

How does the dairy checkoff’s NFL partnership benefit our Fuel Up To Play 60 program in schools and help sell more dairy products?

The NFL is the most popular U.S. sport in terms of game attendance, TV ratings, and merchandise. Many beverage brands including soda and water advertise with the NFL, why not just do that and advertise milk?

In this episode, listen to our farmer hosts - Jen Millican, Arizona dairy farmer and Dwayne Faber, Washington/Oregon dairy farmer -  have a conversation with our Fuel Up To Play 60 expert, DMI's Anne Warden, and Fuel Up To Play 60 Indiana Program Advisor, Cassie Brooks, as they discuss how partnering with the NFL has increased the impact of the nation’s largest in-school wellness program and benefits the dairy farmers beyond a 30-second big game ad.

Tune in to the latest episode of Your Dairy Checkoff podcast to learn how checkoff partnerships with Dominos and Pizza Ranch are helping grow the category in a post-pandemic world.

Dairy farmer hosts Carrie Mess of Wisconsin and Jenni Tilton-Flood of Maine are joined by Jon Moss from Pizza Ranch and Paul Ziemnisky of Dairy Management, Inc. to talk about how creative pizza partnerships are driving the category forward.

Find the episode at www.dairycheckoffpodcast.com or on your favorite podcast platform.

What is the #1 factor driving school milk consumption? Listen to episode 2 of Your Dairy Checkoff Podcast where farmer hosts Alex Peterson and Audrey Donahoe join a school food service director and research expert in a conversation on how school milk is sourced and served to students.

The first episode, “Reaching Gen Z: Through the World of Gaming,” features a conversation about how the dairy checkoff is looking to online video gaming to reach this consumer segment (ages 10 to 23). With 90 percent of Gen Z active in gaming, this platform provides a great opportunity to share dairy’s farm-to-table story in an engaging, interactive way. Gaming is a $100 billion industry, larger than sports, film and music combined.

Roxane Hill, executive director from The Regnier Family Wonderscope Children’s Museum of Kansas City and Samantha Carter, manager, marketing communications, discuss the 2020 partnership launched between Midwest Dairy and Wonderscope that brought together an outdoor agricultural exhibit for the museum that is helping connect museum-goers with dairy’s sustainability story.

In this episode, we learn more about how Midwest Dairy’s partnership with Wonderscope is reaching two groups with immense buying power - millennial parents and their children, some of whom are in Gen Z - and how this growing collaboration presents a significant opportunity for dairy.

In the latest episode of Midwest Dairy’s Dairy on the Air podcast – A Deeper Dive into Dairy Farming and Sustainability – Midwest dairy farmer and AMPI Chairman of the Board, Steve Schlangen, and Midwest Dairy Vice President, Agricultural Affairs, Bob Lefebvre, share how all dairy farmers – no matter the size of their operation – can help be part of the solution for the dairy value chain to accomplish U.S. Dairy’s 2050 environmental stewardship goals.