No dairy farmer ever wants to think about a significant issue impacting his farm, much less a crisis. This episode of Your Dairy Checkoff Podcast is hosted by two dairy farmers who have faced such impacts on their own farms. Listen in as Wisconsin's Amber Horn-Leiterman and Florida's John Larson talk with Tricia Sheehan, vice president of crisis preparedness and issues management for Dairy Management Inc., and Hannah Thompson-Weeman, the newly announced president and CEO for the Animal Ag Alliance, about on-farm crisis preparedness and issues management.

There are issues that happen on the farm every day. But the types of crisis and issues that are hitting from outside your dairy - that are foreign forces – that's where organizations such as DMI and the Animal Ag Alliance are there to help.

DMI monitors what type of media traction is out there - from news reports to social media and online conversations. Your checkoff helps dairy farmers navigate the social pressures and become prepared for the media and their community so that they can provide their response to a difficult situation.

Learn from our guests and hosts how they navigate through a crisis and what to do to become better prepared on your own farm.

To learn more about the national dairy checkoff and your local dairy checkoffs, please visit www.usdairy.com.