In this remix episode, Todd Juneau and Kelly Maguire revisit their sharpest takes on measurement, full-funnel growth, AI, agency accountability, and marketing mix modeling.

They dig into why many brands are still relying on incomplete measurement, how lucky streaks and singular tactics can easily stall growth, and why the funnel still matters in a fragmented customer journey.

They also explore whether AI is replacing creative strategy or simply raising the bar for better judgment, sharper thinking, and more accountable marketing.

Chapters:

• (00:00:00) - Introduction: The Full Funnel Measurement Gap
• (00:01:03) - Why Less Than 25% of Mid-Market Brands Use Sophisticated Measurement
• (00:03:12) - The Real Barriers: Cost, Time, Expertise, and Accountability Avoidance
• (00:05:10) - Is the Traditional Marketing Funnel Still Relevant in 2025?
• (00:06:22) - The Facebook Era, TikTok Shop, and the Danger of Singular Tactics
• (00:07:45) - Why Full Funnel = Control, Sustainability, and Owning Your Growth
• (00:09:30) - Will AI Make Creative Strategy Obsolete?
• (00:10:42) - The Coach vs. Athlete Analogy: Creatives in an AI-Driven World
• (00:12:15) - The Agency Model Under Threat: Is AI Replacing Media Buying?
• (00:15:30) - When Should a Brand Actually Invest in Marketing Mix Modeling?

Links and Resources:

• The Case for Media Mix Modeling: Correlation Beats Guesswork
• The ROAS Trap: How Chasing Attribution Impacts Your Marketing
• Kelly Maguire on LinkedIn
• Todd Juneau on LinkedIn
• Vuja Dé Digital

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