95% of people gain the weight back. Not some of it. All of it.And it has nothing to do with the diet they were on.The real reason is something no one talks about — and it's the same reason people fail New Year's resolutions, quit businesses, and can't break bad habits.They never changed their identity.In this episode:→ Why "I'm trying to lose weight" is keeping you fat→ The alcohol example that explains everything→ Why Ozempic is a band-aid on a bullet wound→ The Olympic athlete identity trick that makes fat loss automatic→ Why growing up in an obese household isn't a life sentence→ The one thing my most successful clients do that others don't→ Why you're the most informed you've ever been and still not changingYou don't need another meal plan.You need to change who you are.🎙️ OB Health Podcast — new episodes every week📲 Instagram: @ob_health.fitTo sign up for my coaching: https://ob-health.com/