You have a “big number” in your head—what you want to earn, pay off, save, or invest—but most of the time that number lives in your notes app or on a vision board, not on your calendar. In this episode of Show Me Shena, we turn that number into a plan you can actually execute using a simple 90/30/7‑day framework. We’ll unpack why vague goals like “more money,” “less debt,” or “get ahead” never change your behavior, and how wealthy people quietly do something very different: they pick one specific number, work backward from it, and assign themselves weekly moves that match the math, not their mood. You’ll walk through a case‑style example of a business owner who kept “aiming” at six‑figure revenue until we translated that phrase into exact offers, price points, and calendar blocks, and you’ll see how quickly confusion dropped once the number had clear demands. This description can easily be expanded into a blog that explains the 90/30/7 structure step by step, shows readers how to choose and define their own big number, and offers prompts and a one‑page template to track progress without falling into shame or fantasy thinking. Break the playbook and join our community at www.audiobookschool.com.