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ID: 446170
Title: Content Marketing for PR: How to build brand visibility, influence and trust in todays social age
Author: Trevor Young
Narrator: Trevor Young
Format: Unabridged
Length: 8:56:40
Language: English
Release date: 07-03-20
Publisher: Findaway Voices
Genres: Business & Economics, Marketing & Advertising
Summary:
Are you struggling to cut through the noise and convey your message to the marketplace?
We live in a fast-paced, digital-first world cluttered with brands and individuals telling the world how great they are. Its no wonder consumers are so cynical and distrustful. They resent being interrupted with meaningless ads, pitches and promotional messages. They simply dont care about you or your businessbecause you havent given them a reason to.
Meanwhile, marketers and PR pros are beginning to accept that many of the methods theyve been using to reach potential customers and influencers simply dont work anymore.
Bottom line: Standing out, getting noticed and resonating is a growing challenge for businesses and organizations, large and small.
Trust and reputation have never been more important in business
Learn how to harness the power of both public relations and content marketing to build visibility, influence, trust, and credibility for your business, organization or personal brand.
In this book, veteran public relations consultant and marketing speaker Trevor Youngaka The PR Warriorshows you how to strategically use content marketing for PR to:
- Humanize your company ororganization
- Deepen the connection your brand has with consumers
- Grow your influence within the industry you operate
- Build familiarity and a genuine sense of trust within the marketplace
- Connect with the people who influence your clients and customers
- Increase new business leads and sales
- Reduce the customers buying cycle
- Make paid-for advertising work harder
- Let new business come to you instead of sending out pitches
Content Marketing for PR is your essential guide to building a visible brand thats recognized, respected and relevant in todays noisy social world.