Your First Digital Product

At the end of every season, I ask myself four questions. What happened? What went well? What didn't go well? And what's next? In this episode, I'll share ALL the answers to those questions, plus some specific financial information on the brand and why this episode will likely be the last.

Links 🔗
- Season 1 Recap
- Season 2 Recap
- Podcast appearances
- Send me a voice message
- Get in touch

Share a link to this episode 👉 https://yfdp.show/ep68

There's no better time to start thinking about accessibility than today! Erin talks about the why and how to make your digital products (and business) more accessible.

Erin Perkins is a champion for disability rights and an entrepreneur promoting accessibility and inclusiveness. As a deafblind woman, she founded Mabely Q, an independent online business. Erin also serves as a speaker and educator. Her unique experiences foster genuine inclusion, empowering people with disabilities. With Erin's guidance, businesses embrace diversity and unlock the potential of every individual.

Links 🔗
- Free Social Media Scorecard
- Accessibility Made Easy
- Visit Erin's website
- Find Erin on Instagram
- Listen to my solo episode on making your digital product more accessible
- Accessible PDFs From InDesign Training

Share a link to this episode 👉 https://yfdp.show/ep67

"Build an audience" is one of the biggest pieces of advice in the online world, but what if you create a product first? Brionna created her Contracts Foundations course knowing that because it was so valuable, people would find it. She also recommends the course to new leads when they can't afford her 1:1 services or just to get up to speed with the fundamentals of contracts before they start working with her.

Brionna is a self-described multi-dimensional misfit. She started her career in law working at various firms in California before she became the second legal hire at a nascent electric vehicle company. She left her full-time role as in-house counsel 5 years ago to pursue entrepreneurship as a legal consultant and wellbeing guide. She's worked with everyone from C-level executives at Fortune 100 companies, to new solopreneurs, to stay-at-home caregivers, to teenagers. Most recently, she launched a new venture, The Everyday Lawyer, that's focused on teaching freelancers and solopreneurs the foundations of business law so they can make better and more confident decisions in their work.

Links 🔗
- Brionna's Linktree
- Visit Brionna online
- Sign up for her newsletter
- Follow her on Instagram
- Connect with her on LinkedIn
- Find her on Threads
- Subscribe to her YouTube channel
- Dani Gardner Discoverability by Design (affiliate)

Share a link to this episode 👉 https://yfdp.show/ep66

Digital products don't have to be so hard! Listen to Liz's story of selling her first product, then creating it and how she continues to create and sell with relative ease.

The Fresh Princess of Email Marketing, Liz Wilcox is an Email Strategist and Keynote Speaker showing small businesses how to build online relationships, package up their “magic” and turn it into emails that people want to read and, most importantly, purchase from.

In the span of 5 years, Liz grew and sold a successful blog, got bought out of her second company, and built the third into a multiple six-figure party that just won’t quit! In other words, she now teaches online entrepreneurs to simplify the whole “email marketing thing” and finally master their sales in a way that leverages their personality, vision, and values.

She’s best known for her 4200+ users membership, 20 Minute Newsletter technique, and the Email Staircase framework she’s taught to tens of thousands of creatives, freelancers, ecommerce shop owners, and small businesses across the globe.

Offline, Liz lives in Florida, loves to run and is a walking 90s pop culture encyclopedia.

Links 🔗
- Free email swipes
- Liz's website
- Join the Facebook group
- Follow Liz on Instagram

Share a link to this episode 👉 https://yfdp.show/ep65

Tune in for a very meta episode! Yasmine shares the story of creating digital products (contract templates for service providers) but also talks about the contracts you need as a service provider and digital product creator.

Meet Yasmine Salem Hamdan, an award-winning entrepreneur and intellectual property attorney based in Dallas, Texas. She's the founder of Coachesandcompany.com, where she's revolutionizing legal protection for entrepreneurs by offering plug-and-play legal solutions and lawyer-created business contracts without the hefty law firm fees. Her innovative approach has helped thousands of entrepreneurs safeguard their businesses and financial futures. Yasmine also hosts The Business of Doing Business Podcast, where she shares bite-sized lessons and invaluable insights, catering to modern entrepreneurs. Her contributions have earned recognition from platforms like Forbes, Entrepreneur Magazine, Thinkific, and Dallas Startup Week.

Yasmine’s mission is to help entrepreneurs everywhere build their own Protected & Profitable businesses in order to create a positive impact on the world & financial independence for themselves.

Links 🔗
- FREE Legally Launch Guide
- Digital Product Terms & Conditions Contract Template
- Coaches & Company on Instagram
- Coaches & Company on Threads
- Yasmine on LinkedIn 
- The Business of Doing Business Podcast

Share a link to this episode 👉 https://yfdp.show/ep64

Laura has gone through several evolutions of her business, from 1:1 work to a membership to a group cohort to courses and beyond. Her goal is always to build her business around her life, and she has developed a really great sense of self to know what works for her and what doesn't.

Laura is an online marketing mentor and experienced digital copywriter. Over the last 10 years, she has helped hundreds of business owners create and sell 1-1 services, courses, memberships, and group programs. She’s taught thousands of people around the world, through the copywriting training she created for international business organizations including Female Entrepreneur Association, Enterprise Nation, and Membership Academy. She is also the author of the Comfy Business Playbook, and the creator of the Comfy Business Newsletter for people who want a business that flexes around their other life challenges, priorities, and adventures.

Links 🔗
- Sign up for Laura's newsletter
- Follow her on Facebook or Instagram
- Check out Laura's products and services
- Kay's episode
- Laura's episode on Membership Geeks
- Laura's episode on Female Entrepreneur Association

Share a link to this episode 👉 https://yfdp.show/ep63

With Black Friday quickly approaching, Samantha saw an opportunity to create a set of emails to help people sell their products. It was fast and without any tech; she emailed her list and manually invoiced customers. After seeing success, she went on to create more products.

Sam is the founder & lead copywriter at Nomad Copy Agency & Copy On Demand. Get copy that sounds like you, but better!

Links 🔗
- Get free guides
- Check out Copy on Demand
- Follow Samantha on Instagram

Share a link to this episode 👉 https://yfdp.show/ep62

If you're looking to create an online course, check out this episode where Deb shares her top tips including:
- Have a proven process, method or framework
- Help others get results
- Make sure your topic is in demand
- Plan well (including market research and finding the gap)
- Include touch points and accountability

Deb is the CEO of DB Course Strategies – an online course creation business. With over 20 years in the world of learning and development, including over a decade spent as an Instructional Designer, Deb specializes in creating learning programs that simplify complex subjects into manageable, transformative pieces for learners.

Links 🔗
- The Trick to Create Online Courses
- Get Deb's free/low cost tools for course creation
- Visit Deb's website
- Follow Deb on Instagram

Share a link to this episode 👉 https://yfdp.show/ep61

I don't get many business owners who want to come on the show and share that their first product didn't sell at all, but I am so glad that Raina Willick joined me to tell her story. Even though her first product failed from a sales perspective, she doesn't consider it a failure. She learned a lot and grew from the experience. We also chat about potential digital products for her new venture, Baguette Bound.

Raina Willick guides business owners to create more flow and fun in their work by cutting through their Shiny Object Syndrome and organizing the focus of their businesses around their Personal Jedi Code of Values.

Her goal is always to turn the internal clarity coaching brings into external action plans her clients can use to make their business a better place for them to work.

She is a Certified Professional Co-Active Coach (CPCC), a member and an Associate Certified Coach (ACC) of the International Coaching Federation, and a Fellow of the Institute of Coaching McLean, an affiliate of Harvard Medical School.

Since 2020, has spent hundreds of hours coaching owners of small service location based businesses, freelancers, content creators, agency owners, and consulting firm executives.

Previous to coaching, her experience as a Registered Nurse in critical care leadership taught her how to prioritize under pressure without loosing sight of the human element in every situation, and experience as a community manager for entrepreneurial memberships gave her unique insight into the lives and time challenges of business owners behind the scenes.

Personally, Raina has a deep understanding of when to dive in and when to turn away, like when she left a religious cult at age 18; when she signed up for (and completed) a triathlon without knowing how to swim; when she first enrolled in, then dropped out of, pastry school; and when she left a 17 year career as a critical care nurse to turn her talent for community organizing into a service building community growth and facilitating masterminds for entrepreneurs.

Raina grew up unschooled. She claims she will never have time for all the books on her list, and has seen every episode of The Office, Schitt’s Creek and Downton Abbey more than once. She is mother to one human child, wife to one human man, and reluctantly cohabitates with one talkative orange cat name Grits (she won’t claim to be his owner in case he reads this bio).

Links 🔗
- Raina's coaching website
- Baguette Bound YouTube channel

Share a link to this episode 👉 https://yfdp.show/ep60

It's another different kind of interview! Corrie is here to tell us all about using social media (and other marketing channels) to share the good news about our digital products and more. We dive into which channels are best for you, how often to post based on your capacity, consistency and how social media is a long game.

With over 22 years in digital marketing and over 17 years of experience developing social media campaigns, Corrie's career spans not only years but also industries. She's developed community marketing programs for video games & television shows and created social media programs for financial instructions, child advocacy centers, food service suppliers, and community nonprofits.

What's more? After all these years, she still loves helping people figure out how they can make their social media & email programs work for them. She believes there is something magical in assisting a team – big or small – to realize that they can make decisions that work for their organization, audience, and programs.

Links 🔗
- Visit Corrie's website
- Sign up for Sustainable Social
- Sign up for Chaos Freelancer

Share a link to this episode 👉 https://yfdp.show/ep59