Founders rush to hire sales reps before they’ve validated their messaging, pricing, and process. In this episode, Brandon breaks down why early sales is about discovery — not delegation.

He explains how founder-led selling uncovers the insights needed to build a repeatable sales system, and why skipping this step leads to missed quotas, frustration, and the false belief that “sales doesn’t work.”

You’ll learn the correct sequence for scaling sales and how to know when you’re truly ready to hire your first rep.