In this episode, we conclude a two-part series about Your GovCon Marketing Strategy by talking with Chad Rodriguez. Chad talks about his experience using a third-party (Flourish) to build and execute their marketing strategy. Having a professional marketing strategy has allowed their company to stand out in the market and reach their target audience. Chad is also a huge fan of monitoring the analytics on the back-end of all of their marketing. This allows them to know what's effective and what's not so that they can adjust their marketing methods, strategy, and message to be more effective.
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* SME support.  So when you run into an issue, you can email me directly for help.

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Ep 191 - Your GovCon Marketing Strategy - Part 2 of 2

Game Changers was designed BY government contractors FOR government contractors.  The focus of every episode is to give listeners a new tip, trick, or strategy that will help them find and win more contracts.  Each episode features Subject Matter Experts (SME), companies that are successfully winning contracts, or nationally recognized professional speakers and authors.  The show is hosted by government experts Michael LeJeune from Federal Access and Joshua Frank from RSM Federal.  Their award-winning program Federal Access has helped their clients win over $2 Billion in government contracts.  Game Changers releases a new episode every other week.

Keywords: Government Contractor, Government Sales, Government Contracting, Government Contracts, Government Subcontracting, How to Win Government Contracts, Where to Find Government Contracts, Government Contract Support, FPDS Training, The Government Sales Manual, How to Respond to RFPs, How to Write a Proposal, Capability Statement, Government Trainer, Government Coach, Government Consultant.

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Learn how to fortify your proposal prowess with Lori Revely from Cavalry Consulting. Dive deep into the essential prework strategies that companies can implement to soar above the competition. Learn how to construct a robust content library, harness downtime effectively, and optimize resources between bidding cycles. From interviewing Subject Matter Experts (SMEs) to refining resumes and streamlining file management, every detail counts. Uncover the significance of CPAR ratings and debrief accessibility in ensuring a competitive edge. Tune in to equip yourself with the tools to triumph in the world of government proposals!
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Frustrated with your government contracting journey? Join our group coaching community here: https://federal-access.com/gamechangers 
Grab my #1 bestselling book, "I'm New to Government Contract. Where Should I Start?"
Here: https://www.amazon.com/dp/B0CYXR56PS

Ep 320: How to Increase Your Proposal Win Rate

Providing top-tier customer service is non-negotiable when building your government business. This episode highlights ten essential elements crucial for mastering customer service in the public sector. From truly understanding client needs to maintaining clear communication and ensuring quality assurance, each aspect contributes to building strong and enduring relationships. Responsiveness, flexibility, and proactive problem-solving are key traits, alongside professionalism and integrity. Upholding high internal corporate standards and actively seeking client feedback further enhance service delivery. Detailed note-taking is a practical tool for ensuring seamless interactions and continuity, especially as team members change. By embracing these principles, government contractors can elevate their customer service standards, cultivate trust, and position themselves for long-term success in this competitive arena.
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Frustrated with your government contracting journey? Join our group coaching community here: https://federal-access.com/gamechangers 
Grab my #1 bestselling book, "I'm New to Government Contract. Where Should I Start?"
Here: https://www.amazon.com/dp/B0CYXR56PS

Ep 319: How to Deliver Exceptional Customer Service

In this episode, we sat down with Christine McDannell, founder of the Magnolia firm. Christine shares her wealth of experience as a serial entrepreneur who has built, sold, and exited numerous businesses over the past two decades. We discussed the evolving landscape of mergers and acquisitions, discussing current trends, predictions for the future, and the intricacies of buying and selling companies in today's market. From navigating the seller's market to understanding the impact of political and economic factors, this episode offers valuable insights for business owners, investors, and anyone interested in the world of M&A. Tune in to gain expert perspectives on the dynamic world of mergers and acquisitions.
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Frustrated with your government contracting journey? Join our group coaching community here: https://federal-access.com/gamechangers

Grab my #1 bestselling book, "I'm New to Government Contract. Where Should I Start?"
Here: https://www.amazon.com/dp/B0CYXR56PS

Ep 318: The Future of M&A: Trends, Predictions, and Insider Insights

In this episode, I talk about scammers preying on unsuspecting individuals in the realm of government contracting. From promising easy riches to using deceptive tactics, this episode will expose the psychological playbook of these con artists. Drawing from real-life stories and practical tips, you will learn how to identify red flags and conduct due diligence to avoid falling victim to scams. Whether it's scrutinizing extravagant claims or cross-referencing with official databases, my goal is to equip listeners with the tools to navigate the complexities of government contracting safely and properly. Tune in to learn how to separate fact from fiction and protect yourself from fraudulent schemes.
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Join our group coaching community here: https://federal-access.com/gamechangers 
Grab my #1 bestselling book, "I'm New to Government Contract. Where Should I Start?"
Here: https://www.amazon.com/dp/B0CYXR56PS

Ep 317: How to Spot GovCon Scammers and Con Artists

We live in a world where our government and national security is under constant attack.  The target of these attacks are not simply U.S. Government systems, but everywhere the information may reside.  The U.S. Government has taken an approach to these dangers by requiring the contracting community to protect not only itself, but the U.S. Government from National-State level attacks.  Failure to do so can result not only in a default termination, but in becoming the defendant in a False Claims Act suit. Attorney David Panzer discusses the unique and substantial risks of non-compliance with cybersecurity obligations.
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Join our group coaching community here: https://federal-access.com/gamechangers 
Grab my #1 bestselling book, "I'm New to Government Contract. Where Should I Start?"
Here: https://www.amazon.com/dp/B0CYXR56PS

Ep 191 - Your GovCon Marketing Strategy - Part 2 of 2

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