Your Group Practice

Vulnerability and marketing that connect are at the core of this inspiring conversation with Steve Turney, executive director of the Mental Health Marketing Conference. In Episode 5 of Your Group Practice, Dan King explores how Steve has reimagined event production to focus on connection, humanity, and authenticity. Steve shares his philosophy of creating events that “feed the mind, fill the heart, and fuel connections,” explaining how conferences can go beyond overwhelming content to offer transformative experiences. He emphasizes the importance of vulnerability in networking, demonstrating how openness can flatten hierarchies, deepen collaboration, and build trust. 

Listeners will gain valuable insights into:

 • Why balancing knowledge sharing with emotional resonance matters

 • How vulnerability can strengthen partnerships in behavioral health

 • Marketing as a genuine competitive advantage for group practice owners

 • The role of storytelling in engaging clients and communities

 • Practical strategies for positioning, branding, and email marketing

Steve also reflects on lessons from his own journey, including a silent retreat that reshaped his outlook on leadership, and how classical wisdom continues to guide his work in mental health marketing today.

For group practice owners, this episode highlights why vulnerability is not a weakness but a powerful leadership tool — and how marketing that connects can transform not only your business but also the lives of those you serve.

Transform Your Group Practice

Actionable insights for practice owners and clinicians who want to lead, grow, or exit with purpose. This is the podcast shaping a stronger mental health system — one practice at a time.

• Subscribe and listen to more episodes: https://yourgrouppractice.com/
• Want to be a guest? Reach out: [email protected]

About the Host

Dan King is a lawyer turned private equity founder with a passion for fixing burnout in mental health. With a background in M&A, Shark Tank deals, and psychology, he now leads Fireside Strategic — investing in group practices that put people first.

• LinkedIn: linkedin.com/in/danmking
• Website: firesidestrategic.com

Group practice leadership distinguishes a tired team from a thriving, values-driven practice. In this episode, Dan King speaks with Carla D’Agostino-Vigil—founder of Ignite Counseling and The Mental Health Executive—about building resilient systems, supporting clinician well-being, and leading intentionally. 

Carla traces her roots from a family plumbing business to HR leadership and, ultimately, to managing a group practice. Her blend of grit and people management shines through in her leadership: start with a clear “why,” design supportive frameworks, and document everything so the practice can operate smoothly without heroics.

 Takeaways:

• A compelling why balances personal freedom with professional impact.
• Leadership can be isolating—counter this with reciprocal peer communities.
• Develop an intranet and SOPs so information is stored outside of individuals.
• A small, empowered leadership team safeguards culture and clinician well-being.

 If you’re a practice owner or clinician aiming for a healthier, more scalable workplace, this chat will help you turn values into repeatable systems. Listen, take notes, and share it with someone who needs a nudge to lead with clarity.

Transform Your Group Practice

Actionable insights for practice owners and clinicians who want to lead, grow, or exit with purpose. This is the podcast shaping a stronger mental health system — one practice at a time.

• Subscribe and listen to more episodes: https://yourgrouppractice.com/
• Want to be a guest? Reach out: [email protected]

About the Host

Dan King is a lawyer turned private equity founder with a passion for fixing burnout in mental health. With a background in M&A, Shark Tank deals, and psychology, he now leads Fireside Strategic — investing in group practices that put people first.

• LinkedIn: linkedin.com/in/danmking
• Website: firesidestrategic.com

Veteran TBI treatment is central to this impactful discussion with Army combat veteran and MindSpa co-founder Sam J. Peterson. Dan King talks about Sam’s journey from bomb squad specialist to mental health advocate after repeated blast exposure led to anxiety, depression, and cognitive decline. A near-fatal crisis and a transformative MDMA experience sparked Sam’s mission to seek healing beyond simply managing symptoms. 

We explore MindSpa’s multimodal approach—ketamine to quickly reduce neuroinflammation and boost neuroplasticity; TMS to rebuild neural networks and restore executive functions; and hyperbaric oxygen therapy to supercharge cellular energy for brain repair. 

Sam offers clinical insights on sequencing these modalities, why patient resourcing is crucial for ketamine, and how combining TMS + HBOT speeds up results—often in as little as 20 business days for self-paying patients. On the business side, Sam discusses payer mix, the potential drawbacks of over-reliance on psychiatrists for a new clinic, and how diversification can protect against insurance volatility (e.g., TRICARE administrative changes). 

We also cover MindSpa’s growth from telepsychiatry to a full clinic, lessons learned about staffing levels, and plans to expand access near major military hubs.

 Takeaways:
• Ketamine + TMS + HBOT can heal and rewire, not just mask symptoms.
• Executive function gains of 100–150% are possible post-protocol in acute TBI cases.
• Match provider level to case complexity to protect margin and access.
• Diversify revenue to manage payer risk.
• Streamlined, one-stop delivery reduces barriers for TBI patients.

Transform Your Group Practice

Actionable insights for practice owners and clinicians who want to lead, grow, or exit with purpose. This is the podcast shaping a stronger mental health system — one practice at a time.

• Subscribe and listen to more episodes: https://yourgrouppractice.com/
• Want to be a guest? Reach out: [email protected]

About the Host

Dan King is a lawyer turned private equity founder with a passion for fixing burnout in mental health. With a background in M&A, Shark Tank deals, and psychology, he now leads Fireside Strategic — investing in group practices that put people first.

• LinkedIn: linkedin.com/in/danmking
• Website: firesidestrategic.com

ADHD and burnout for group practice owners is at the heart of this conversation with Gabrielle Juliano-Villani, a consultant who coaches group practices, advises on Medicare/Medicaid, and runs nervous-system-nourishing retreats. In this episode, Dan King and Gabby unpack how ADHD both fuels creativity and entrepreneurship and, without self-regulation, can drive impulsivity, loose boundaries, analysis paralysis, and ultimately burnout.

You’ll hear how burnout manifests differently for neurodivergent leaders—often as sensory overload and missed bodily signals—and why interoception and nervous system regulation are vital leadership skills. Gabby shares the emotional realities of selling her group practice: rejection-sensitive dysphoria during due diligence

We explore practical safeguards: naming values, delegating misaligned tasks, slowing down to make strategic decisions, and staying open to buyers (or using a broker) instead of closing doors prematurely. Gabby’s retreats (sound healing, expressive arts, CE credits) create space to shift from fight-or-flight, reconnect with purpose, and return with self-compassion and clearer decisions. If you’re a clinician or owner dealing with ADHD and burnout—or considering a sale—this episode provides you with grounded next steps to align culture, operations, and personal well-being.

Transform Your Group Practice

Actionable insights for practice owners and clinicians who want to lead, grow, or exit with purpose. This is the podcast shaping a stronger mental health system — one practice at a time.

• Subscribe and listen to more episodes: https://yourgrouppractice.com/
• Want to be a guest? Reach out: [email protected]

About the Host

Dan King is a lawyer turned private equity founder with a passion for fixing burnout in mental health. With a background in M&A, Shark Tank deals, and psychology, he now leads Fireside Strategic — investing in group practices that put people first.

• LinkedIn: linkedin.com/in/danmking
• Website: firesidestrategic.com

Telepsychiatry for rural communities is transforming access to high-quality mental health care—and Dr. Eric Arzubi is creating the playbook. In this conversation, Dan King chats with Eric, co-founder of Frontier Psychiatry, about expanding psychiatric care through 100% telehealth in underserved areas like Montana, Idaho, and Alaska. Eric explains why the question isn’t “in-person vs. telehealth,” but rather “telehealth vs. no care,” and how remote models bring scarce subspecialties—such as addiction, perinatal, child, and geriatric psychiatry—into frontier communities.

We explore leading fully remote teams: intentional culture-building, financial transparency, and weekly video updates so staff always know what leadership is thinking. Eric shares how offering staff stock options fostered ownership and accountability, why celebrating small wins matters in a tough field, and how “team first” ultimately results in better patient care.

Recruiting and retention also receive practical advice. Eric explains how consistent LinkedIn publishing clarifies your mission, attracts aligned clinicians, and improves candidate quality—especially when your practice has a clear niche like telepsychiatry for rural communities.

 You’ll learn:
 • How to scale subspecialty psychiatry without local headcount
 • Daily habits that reinforce remote culture and psychological safety
 • What financial transparency does for trust and engagement
 • Why stock options can boost retention and performance
 • A simple system to use LinkedIn to recruit mission-fit clinicians
 If you lead or plan to build a values-driven group practice, you’ll leave with concrete steps to expand access and strengthen your team.

Transform Your Group Practice

Actionable insights for practice owners and clinicians who want to lead, grow, or exit with purpose. This is the podcast shaping a stronger mental health system — one practice at a time.

• Subscribe and listen to more episodes: https://yourgrouppractice.com/
• Want to be a guest? Reach out: [email protected]

About the Host

Dan King is a lawyer turned private equity founder with a passion for fixing burnout in mental health. With a background in M&A, Shark Tank deals, and psychology, he now leads Fireside Strategic — investing in group practices that put people first.

• LinkedIn: linkedin.com/in/danmking
• Website: firesidestrategic.com