Your go-to-market data is more tightly connected to your growth and scalability than you might initially believe. 

In this episode, Scott Stouffer discusses the importance of tracking go-to-market data on a granular level, and the reasons why this data is often plagued with data integrity issues.

- How go-to-market data impacts growth and scalability (1:03)

- Why so many growth-stage companies experience inefficiencies in their customer acquisition (2:15)

- What is a granular data model and examples of implementing it in your own company 4:51)