In this episode, Cheyanne O’Driscoll, Canadian small business strategist and marketing consultant, explains how campaigns fit into your core marketing system. 

And why holiday promotions are a critical part of building momentum.

Your evergreen and monthly content keeps the lights on, but campaigns are what create energy, urgency, and direction. 

You’ll learn: – The difference between maintenance marketing and campaign marketing – Why campaigns are about intention, not just noise – Three steps you can take right now to design your holiday campaign

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