You've been told a lot of things you "have" to do to deliver great customer experiences. The problem is, if those things don't align with who you are, it could actually hurt your customer's experience.

• Don't be afraid of being called "unprofessional"
• 6 things you think you have to do but really don't
• The key to making different, valuable

This episode is an audio version of the article 'Your “I Have To” Mindset Is Hurting Your Customer's Experience.'

You can read the article and see any visuals you may have missed⁠ ⁠⁠⁠⁠⁠⁠here⁠⁠.⁠