Since 2001, Bye-Bye Boring Bio 2020 Workbook Author and Get Known Get Paid Mentor Nancy Juetten has applied her publicity and speaking skills to guide speakers, experts, and authors who once struggled to broadcast their brilliance on paper or online to show up like experts at "hello." With her workbook, Broadcast Your Brilliance Boot Camp and Get Known Get Paid Mentoring Programs, she created a multiple six figure business that serves clients around the world, while earning loyal fans and followers who value her “all of the help and none of the hype” advice.

When you have something timely, newsworthy, trendworthy, provocative or compelling to share that an audience bigger than you wants to know about, you can issue a press release so that you can share that point of view. And when you use keywords properly, when people around the world are searching for someone with your expertise, those press releases live indefinitely online and they speak for you before you ever get on the phone or a call with a client.

In terms of branding….if someone does a google search for you and finds you on page one, that is a huge win for you.

Usually there is a call to action in the boiler plate of a press release that says ‘to learn more go here’, so now you have pre-qualified leads that are excited about what you do and primed to have a conversation.

People are going from screen to screen to screen to help them make…decisions.

Reporters are looking for experts…and if you happen to be that person, your phone just might ring…and as you share your perspective…you become an icon of influence as you do it.

Elements of a good press release: who, what, where, when, why, how are the key elements, leading with the most important piece first.

I recommend between 500-700 words in AP style (Associated Press style).

Avoid ‘you’ references.

Written in the 3rd person in plain spoken language. More like writing a paper for school ‘this is the news as it happened’.

Always proofread your press release!

What good is it if people try to contact you and come up with an error message?

Repurpose your good news. You usually get a report that shows all of the media outlets that ran your news and those logos are very visually compelling. Repurpose those to show your credibility on your website.

Begin with the end in mind.

The momentum that builds is palpable.

prunderground.com

1. Enter your headline

2. Write your lead

3. Write the body of the news release

4. Hit enter

5. Review what you’ve prepared checking for typos, misspellings, punctuation, all the phone numbers and contact information is accurate

6. Upload an image - when the news crosses the wire, not only are there the words, there are images that reinforce your iconic brand and that just looks cool and serves you well

7. Submit for editorial review

8. 24 hrs later you google the headline and you’ll find that your news shows up very quickly

Just like anything in marketing, you have to have repetition in your effort and make a commitment to building your brand and reputation.

There angles and hooks you can attach your own expertise to to be timely, relevant and worth talking about and talking to.

You’ll never regret being easily found.

Sometimes people get into trouble with bad news and reviews and one of the things you can do is issue press releases regularly that shift the perspective so that when the google search is done, that bad news is not as easily found.

If I want to get known, I better get out there in the media so people can see, hear and know what I have to say and know that I’ve got the goods.

You get to choose the geography, the category, the business niche…there is a dashboard that allows you to choose the appropriate distribution.

Do research to find keywords that people use to find somebody like you and embed them logically into your press release, not key word stuffing, but so the words flow appropriately.

You know it’s a success if you are easily found, get phone calls…that’s an indicator.

I get excited about publicity because it’s the tool that I used to get known and ultimately get paid when I was starting out.

The intoxication that goes with being seen, heard and celebrated is still very fresh and exciting.

It helps people’s stars to rise.

Title is the most important thing : headline analyzer is a free tool. It allows you to test and measure the emotional marketing value of your headline. https://coschedule.com/headline-analyzer

People tend to buy with emotion and rationalize their purchase afterwards. So to the extent that you can hit on the emotional marketing value of your message, it will help write headlines that will help you turns heads no matter where you use them.

Through your own filters, your eyes are going to glaze over if it’s boring to you. If you can’t get them at hello, they’re not going to get the rest of the way.

Is it something I would read, is it something I would understand, is it on brand for you?

Not all media coverage is good media coverage.

Aim high and behave and believe like the star has risen 5 steps and make sure everything is aligned with that.

Have fun, make money. one without the other isn’t good enough.

https://getknowngetpaid.com/etips/ 

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